Benzinga Takeaways on Morgan Stanley Twitter Initiating at Equal Weight.
• 'Network initiatives show promise,' …Twitter is well positioned to benefit from the secular trend of mobile device growth.
• Upside Catalyst: If Successful monetization of the sizable logged off visitor and syndication audiences
• Potential Downside: Increased competition for users and user engagement driving less time spent on Twitter
• Mobile Excellence: “Twitter does have the advantage over more established Internet peers in that it was built for mobile, so transitioning to mobile is not a challenge: Mobile remains the driving force behind Twitter's growth…”
As of printing shares of TWTR are down 2% on average volume.
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