BOSTON--(BUSINESS WIRE)--
Ahead of the global release of Rogue One: A Star Wars Story, the
first standalone Star Wars film, two of the world's most iconic consumer
brands are bringing to life the stories that live behind every face.
Gillette (NYSE: PG), the world's leading men's grooming brand, announced
today its global campaign "Every Story Has a Face" in collaboration
with Lucasfilm.
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Gillette unveils four Special Edition Gift Packs as part of its global campaign in collaboration with Lucasfilm ahead of the release of Rogue One: A Star Wars Story. (Photo: Business Wire)
As Rogue One features the story behind the brave Rebels,
Gillette's story is about the power behind each and every guy's face as
he prepares for the challenges of the day. There is power in the look
guys choose to craft because, when everything else is stripped away, the
face is how each and every guy communicates his story.
Unveiling "Every Story Has a Face"
Gillette's "Every Story Has a Face" campaign kicks off with a long-form spot
linking the stories of the unknown faces within the Star Wars universe
with the underlying truth that every person's face conveys their story
through the look they choose to craft.
"It is incredibly exciting to work with such an iconic movie franchise
that connects with our guys and celebrates the story behind each man's
face and chosen look," said John Mang, Vice President, Global
Gillette. "As the world's leading male grooming brand, Gillette products
ensure guys can craft their story in order to take on the journey ahead
– no matter what challenges it may bring."
The campaign will feature some of the most iconic assets from both
worlds, including one of a kind, special edition Rogue One: A Star
Wars Story Special Edition Gift Packs that feature iconic package
designs and Gillette products that give every man the precision needed
to take on the Galaxy. Currently available in stores nationwide, these
gift packs feature four custom designs with iconic Star Wars
assets and are the perfect way to ensure guys craft and convey the story
they want the world to see.
Learn more about Gillette's "Every Story Has a Face" and check out the
global long-form spot by visiting https://www.youtube.com/watch?v=ZbDKjI1skfQ.
About Gillette
For over 110 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company's activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in
northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are
trademarks and/or copyrights, in the United States and other countries,
of Lucasfilm Ltd. and/or its affiliates. ©2016 & TM Lucasfilm Ltd. All
Rights Reserved.
About "Rogue One: A Star Wars Story"
From Lucasfilm comes the first of the Star Wars standalone films, "Rogue One:
A Star Wars Story," an all-new epic adventure. In a time
of conflict, a group of unlikely heroes band together on a mission to
steal the plans to the Death Star, the Empire's ultimate weapon of
destruction. This key event in the Star Wars timeline brings together
ordinary people who choose to do extraordinary things, and in doing so,
become part of something greater than themselves.
"Rogue One: A Star Wars Story" is directed by Gareth Edwards and
stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker.
Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with
John Knoll and Jason McGatlin serving as executive producers. "Rogue
One: A Star Wars Story" opens in theaters on December 16, 2016.
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