Datadog Acquires Eppo To Boost Product Analytics And Simplify AI Workflows

Datadog Inc. DDOG announced Monday that it has acquired Eppo, a platform specializing in feature flagging and experimentation. The company will use the acquisition to enhance its Product Analytics suite and streamline the development process for its customers. Deal terms were not disclosed.

The acquisition is designed to help developers, product managers, and analysts unify their tools and provide clearer insights into how new features and code changes affect business outcomes.

By integrating Eppo, Datadog plans to offer a comprehensive product analytics solution, replacing the fragmented workflows many teams face.

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This move enables Datadog to deliver a unified platform that allows teams to manage feature flags, run experiments, and monitor key metrics, ultimately simplifying product impact analysis as AI adoption continues to grow.

Michael Whetten, Datadog’s vice president of product, noted that as companies deploy more AI models, measuring their impact becomes increasingly complex.

He explained that experimentation helps solve this challenge by enabling teams to compare models, assess user engagement, and evaluate cost tradeoffs, leading to more effective AI products. The combined tools aim to make development workflows faster and more reliable.

Eppo will continue to support its current customer base while expanding under the Eppo by Datadog brand. The acquisition further positions Datadog to address the increasing complexity of today’s software and AI landscapes.

Datadog held cash and equivalents of $4.2 billion as of December 31, 2024.

Datadog Stock Prediction For 2025

Equity research can be a valuable source of information for learning about a company's fundamentals. Analysts create financial models based on the fundamentals and expected future earnings of a company to arrive at a price target and recommendation for the stock.

Shares of Datadog have an average 1-year price target of $146.9, representing an expected upside of 38.98%.

Because of differences in assumptions, analysts can arrive at very different price targets and recommendations. No analysts have bearish recommendations on Datadog, while 17 analysts have bullish ratings. The street high price target from Macquarie is $200.0, while the street low from Morgan Stanley is $115.0.

Price Action: DDOG shares closed higher by 0.67% to $105.70 on Monday.

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