The JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) has hit a major milestone on Feb. 27 – crossing $100 million in assets under management (AUM) in less than two weeks since its launch. This rapid growth underscores strong investor interest in an ETF designed to combat antisemitism, support Israel and uphold Jewish values in corporate America.

The fund's ticker symbol, "TOV," means "good" in Hebrew, reflecting its mission to align financial goals with ethical and religious values. TOV tracks the JLens 500 Jewish Advocacy U.S. Index, which includes the 500 largest U.S. public companies while screening for their alignment with Jewish values. Companies are evaluated based on key advocacy principles such as combating antisemitism, supporting Israel and promoting ethical business practices. Unlike traditional ETFs, TOV doesn't just track an index, it also serves as a platform for shareholder advocacy.

TOV's successful launch was fueled by seed investments from several major Jewish organizations, including the ADL Foundation, the Atlanta Jewish Foundation, the Goodman Family Foundation and the Jewish United Fund of Metropolitan Chicago. Their support helped push the fund past the $100 million AUM mark in record time.

The ETF mirrors the performance of the JLens 500 Jewish Advocacy U.S. Index with a net expense ratio of just 18 basis points. It primarily follows a replication strategy but may use representative sampling at the discretion of fund advisors. TOV's launch comes at a critical time, as ADL data shows over 10,000 antisemitic incidents were recorded in the U.S. in the year after the October 7 attack. Additionally, JLens research found that more than 75 of the largest U.S. companies were targeted by Boycott, Divest and Sanctions (BDS) campaigns, pressuring them to cut economic ties with Israel.