Williams-Sonoma Inc was incorporated in 1973. It is a multi-channel specialty retailer of products for the home. Its segments include e-commerce and retail. The e-commerce segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation and Mark and Graham, which sells its products through its e-commerce websites and direct-mail catalogs. Its e-commerce merchandising strategies are operating segments, which have been aggregated into one reportable segment, e-commerce. The retail segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sells its products through its retail stores. The Company's specialty retail stores, direct-mail catalogs and e-commerce websites compete with other retail stores, including large department stores, discount retailers, other specialty retailers offering home-centered assortments, other direct-mail catalogs and other e-commerce websites. The Company owns and has applied to register over 80 separate trademarks and service marks. It owns and has applied to register its key brand names as trademarks in the U.S., Canada and approximately 90 additional jurisdictions.