Vipshop Holdings Ltd was incorporated in the Cayman Islands on August 27, 2010. The Company through its subsidiaries operate an online platform that offers products to consumers in the People's Republic of China through flash sales on its vipshop.com and vip.com website. Flash sale represents a new online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. Its primary competitors include: B2C e-commerce companies that sell similar products and services online, such as Tmall, Jingdong and Dangdang, and other online flash sales companies.
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