TripAdvisor Inc was incorporated as a Delaware corporation on July 20, 2011. It spun off from Expedia, Inc. on December 20, 2011. The Company is an online travel company, empowering users to plan the perfect trip. The Company's travel research platform aggregates reviews and opinions from its community about destinations, accommodations, restaurants and related activities through its flagship TripAdvisor brand. The Company's branded websites include tripadvisor.com in the United States and localized versions of the website in 45 other countries, including in China under the brand daodao.com. Beyond travel-related content, its websites also include links to the websites of its customers, including travel advertisers, allowing travelers to directly book their travel arrangements. In addition to the flagship TripAdvisor-branded websites, it has also acquired and launched numerous other travel brands, connected by the common characteristic of providing travelers with valuable planning resources across the travel sector. These brands have expanded its reach, product breadth and appeal to domestic and international advertisers. The Company operates in the online advertising sector of the travel industry. As a result, it is impacted by trends in the travel industry, the online travel market and online advertising. The Company faces competition for users, advertisers and travel reviews. The Company's primary competitors include large search engines, such as Google, Microsoft's Bing, Yahoo! and Baidu, and online travel agencies such as Expedia and Priceline, and their respective subsidiaries. The Company also competes with a wide range of other companies, including, among others, Airbnb, Inc., Ctrip.com International, Ltd., HolidayCheck AG, HomeAway.com, Inc., and Yelp, Inc. The Company is subject to a number of United States federal and state and foreign laws and regulations that affect companies conducting business on the Internet, many of which are still evolving and being tested in courts, and could be interpreted in ways that could harm its business.