Teradata Corp was formed in 1979 as a Delaware corporation. It is a provider of analytic data platforms, marketing and analytic applications, and consulting services. The Company's analytic data platforms comprises of software, hardware, and related business consulting and support services - for data warehousing, active intelligence, big data analytics, and data discovery. Through its Teradata Unified Data Architecture (a comprehensive enterprise approach that integrates its analytic data platforms and multiple technologies, including third-party provided products, into a cohesive data architecture), it helps its customers access and manage data and extract ever greater business value and insight from their data. The Company's services include a broad range of offerings including consulting, cloud (software as a service), hosting, platform management, and related installation services (collectively, "consulting services") and support services. The analytic data platforms are designed to integrate an organization's departmental and enterprise-wide data — about customers, financials, operations, and more — into a unified and cohesive view of the business. The Company's two geographical segments are the Americas (North America and Latin America) and International regions (Europe, Middle East, Africa, Asia Pacific and Japan). The Company sells and markets its analytic data platforms in its reportable segments (which include the Americas and International regions) primarily through a direct sales force. The Company competes with traditional competitors, such as IBM and Oracle in its analytic data platforms market and is bolstered by its expanded Teradata workload-specific platform family, which includes the: Active Enterprise Data Warehouse, Data Warehouse Appliance, Data Mart Appliance, Integrated Big Data Platform, all of which run on the Teradata Database; the Teradata Aster Discovery platform, and Teradata Appliance for Hadoop (leveraging the Apache Hadoop distribution); a powerful suite of software tools; and related services.