SK Telecom Co Ltd was incorporated on March 29, 1984. The Company provides wireless telecommunications services and Fixed-line Business. In the Wireless business it provides wireless telecommunications services, characterized by its competitive strengths in handheld devices, affordable pricing, network coverage and an extensive contents library. The Company provides five main solution products: Smart Store, Smart Work, Smart Cloud, Green & Safety and MAd & Payment. The Fixed-line Business is engaged in providing telecommunications, broadcasting and new media services and various other services that are permitted to be carried out by SK Broadband under relevant regulations, as well as business activities that are directly or indirectly related to providing those services. It also includes multimedia services and IPTV services. The Other business provides an increasing number of products involving OK Cashbag points in order to attract new customers and retain existing customers. In the advertising business area, the Company is engaged in advertisement production, promotion services and research and consulting services to substantively help businesses increase their value in a rapidly evolving business environment. The Company's business segments are cellular services, which include cellular voice service, wireless data service and wireless internet services, and fixed-line telecommunication services, which include telephone services, internet services, and leased line services.