Signet Jewelers Ltd was incorporated in Bermuda on June 25, 2008. The Company is a specialty jewelry retailer. The Company and its subsidiaries are engaged in retailing of jewellery, watches and associated services. It manages its business from United States of America and the United Kingdom. The Company's U.S. region operates 1,471 stores in all 50 states and its stores trade nationally in malls and off-mall locations. The Company's UK division operated 493 stores, including 14 stores in the Republic of Ireland and three in the Channel Islands. The Company's stores trade in regional shopping malls and prime locations as "H.Samuel," "Ernest Jones," and "Leslie Davis." The Company competes against other specialty jewelers as well as other retailers that sell jewelry, including department stores, mass merchandisers, discount stores, apparel and accessory fashion stores, brand retailers, shopping clubs, home shopping television channels, direct home sellers and online retailers and auction sites.