Signet Jewelers Ltd was incorporated in Bermuda on June 25, 2008. The Company is a specialty jewelry retailer. The Company and its subsidiaries are engaged in retailing of jewellery, watches and associated services. Its operating business segments are the Sterling Jewelers division, the Zale division, Piercing Pagoda segment, the UK Jewelry division. The Sterling Jewelers division operates in all 50 US states. Its stores operate nationally in malls and off-mall locations as Kay Jewelers and Kay Jewelers Outlet and regionally under a number of well-established mall-based brands. Destination superstores operate nationwide as Jared The Galleria Of Jewelry ("Jared") and Jared Vault. The Zale division operates jewelry stores (Zale Jewelry) and kiosks (Piercing Pagoda), located in shopping malls throughout the USA, Canada and Puerto Rico. Zale Jewelry includes national brands Zales Jewelers, Zales Outlet and Peoples Jewellers, along with regional brands Gordon's Jewelers and Mappins Jewellers. Piercing Pagoda operates through mall-based kiosks. The UK Jewelry division operates stores in the UK, Republic of Ireland and Channel Islands. Its stores operate in regional shopping malls and prime high street locations as H.Samuel, Ernest Jones and Leslie Davis. Its patents and trademarks include Kay Jewelers, Kay Jewelers Outlet, Jared The Galleria Of Jewelry, Jared Vault, Jared Jewelry Boutique, JB Robinson Jewelers, Marks & Morgan Jewelers, Every kiss begins with Kay, He went to Jared, Celebrate Life. Express Love., the Leo Diamond, Hearts Desire, Artistry Diamonds, Charmed Memories, Diamonds in Rhythm, Open Hearts by Jane Seymour, Radiant Reflections, Colors in Rhythm, Chosen by Jared, Now and Forever, and Ever Us, Zales, Zales Jewelers, Zales the Diamond Store, Zales Outlet, Gordon's Jewelers, Peoples Jewellers, Peoples the Diamond Store, Peoples Outlet the Diamond Store, Mappins, Piercing Pagoda, Arctic Brilliance Canadian Diamonds, Candy Colored Jewelry, Celebration Diamond, The Celebration Diamond Collection, Unstoppable Love, Endless Brilliance, H.Samuel, Ernest Jones, Ernest Jones Outlet Collection, Leslie Davis, and Forever Diamonds.