Rockwell Automation Inc was incorporated in Delaware on December 6, 1996. It is a provider of industrial automation power, control and information solutions. It operates in two segments: Architecture & Software and Control Products & Solutions. Both operating segments conduct business in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Architecture & Software segment contains all of the elements of its integrated control and information architecture capable of controlling the customer's plant floor and connecting with its manufacturing enterprise. Architecture & Software has a broad portfolio of products. Architecture & Software's products are marketed under the Allen-Bradley , A-B, Rockwell Software and FactoryTalk brand names. Markets served include food and beverage, automotive, oil and gas, metals, mining, home and personal care and life sciences. Other Architecture & Software products, including rotary and linear motion control products, sensors and machine safety components. The Control Products & Solutions segment combines a portfolio of intelligent motor control and industrial control products with the customer support and application knowledge necessary to implement an automation or information solution on the plant floor. Control Products & Solutions products are marketed under the Allen Bradley, A-B and ICS Triplex brand names. Markets served include food and beverage, oil and gas, metals, mining, automotive, pulp and paper and life sciences. The Company sells systems and service offerings through a direct sales force, though opportunities are sometimes identified through distributors. Competitors include Siemens AG, Mitsubishi Corp., ABB Ltd, Honeywell International Inc., Schneider Electric SA and Emerson Electric Co., ABB Ltd, Schneider Electric SA, Honeywell International Inc. and Emerson Electric Co. The Company is subject to regulation by environmental regulatory authorities concerned with the impact of the environment on human health, the limitation and control of emissions and discharges into the air, ground and waters, the quality of air and bodies of water, and the handling, use and disposal of specified substances.