Pros Holdings Inc was incorporated in Texas in 1985 and reincorporated as a Delaware corporation in 1998. In 2002, the company reorganized as a holding company in Delaware. The Company provides data software solutions designed to help companies outperform in their markets by using data to sell more effectively. The Company also provides professional services to implement its software solutions. It also offers some of its solutions as software-as-a-service (SaaS). The Company offers these solutions via three year subscriptions with pricing generally based on the number of users, data volume and revenue managed by its software. Its solutions also help to increase visibility, business agility and customer engagement by aligning critical sales, pricing and revenue management processes. Its SellingPRO solutions are comprised of a set of configuration, quoting and eCommerce capabilities with data science driven, actionable insights to deliver sales proposals through prescriptive selling actions, pricing and offer guidance designed to convert more of the right deals at the right price, and with greater speed, accuracy, scale and consistency across all of the customers sales channels. PROS SellingPRO includes the following editions - SellingPRO Deal Desk edition provides deal analytics to a customer's sales team to quickly analyze a large volume of complex opportunities and instantly create proposals with prescriptive products, services, terms and pricing. SellingPRO Deal Desk edition also simplifies deal approval processes and accelerates responsiveness by automating quote generation and approval workflows; SellingPRO Smart CPQ edition integrates PROS data science driven price guidance with a customer's existing CRM solution to enable sales teams to quickly create accurate and customized offers for each customer; and SellingPRO eCommerce edition provides offer and pricing guidance through a personalized and consistent customer experience across sales channels including but not limited to customer partner internet portals and eCommerce websites. SellingPRO eCommerce edition also enables companies to efficiently reach new sales markets and add new sales channels from a single product and configuration repository. PricingPRO solution delivers insight into pricing practices, enhances control over pricing execution and provides prescriptive pricing recommendations to the sales team. PROS PricingPRO includes the following editions - PricingPRO Control edition helps companies centralize all pricing strategies and execution to create a single source of pricing information, manage and enforce pricing policies, quickly change pricing strategies and eliminate pricing errors; and PricingPRO Guidance edition provides data science-driven, market-based pricing and offer guidance to help sales teams confidently negotiate pricing on each deal. The Company's competitors include Vendavo and Zilliant, which competes against the pricing portion of its revenue and profit realization solutions. Others, such as Apptus, Oracle, and Salesforce.com compete against the quoting portion of its revenue and profit realization solutions. Yet others, such as Sabre Airline Solutions and Amadeus compete against a portion of its revenue management solutions in the airline industry. Several large enterprise application providers, such as JDA Software, Oracle and SAP, have developed offerings that include limited pricing and revenue management functionality. Its solutions also compete with solutions developed internally by businesses.