PROS Holdings, Inc., was incorporated in Texas in 1985 and reincorporated as a Delaware corporation in 1998. In 2002, the company reorganized as a holding company in Delaware. The Company provides big data software solutions designed to help companies outperform in their markets by using big data to sell more effectively. The Company also provide professional services to implement its software solutions. It also offer some of its solutions as software-as-a-service (SaaS). The Company offers these solutions via multi-year subscriptions with pricing generally based on the number of users or amount of revenue managed by its software. Its manufacturing optimization software solutions enable companies in the agri-business, food and mill products industries to analyze and optimize capacity planning, mix, blend and pricing decisions. The Company's services include implementation, consultation, training, maintenance, and cloud-based services. Its consulting services include discovery and insight consulting to analyze a customer's current pricing processes and data, identifying and prioritizing specific high-value pricing opportunities, and recommending pricing best practices and strategic pricing services. The Company also offer change management, pricing process redesign, pricing organizational design, opportunity assessment and performance management consulting. These consulting services enhance its partnerships with its customers and help them achieve their specific pricing goals. They offer ongoing maintenance and support services for its software solutions using a global model to support its customers across major geographies. The Company offers cloud-based services to allow customers to deploy its big data software solutions without any significant investment in hardware. The Company sells its software solutions to customers in the manufacturing, distribution, services, and travel industries. The Company sells and markets its software solutions primarily through its direct global sales force and indirectly through resellers. Its competitors includes large enterprise application providers, such as JDA Software, Oracle and SAP.