ServiceNow Inc was incorporated as Glidesoft, Inc. in California in June 2004 and in May 2012, the Company reincorporated into Delaware as ServiceNow, Inc. The Company along with its subsidiaries is a provider of cloud-based services to automate enterprise IT operations. The services include a suite of applications built on proprietary platform that automates workflow and integrates related business processes. It helps to transform IT organizations from reactive, manual and task-oriented, to pro-active, automated and service-oriented organizations. It offers service under a Software-as-a-Service, or SaaS, business model. The customers of the Company include customers that operate in variety of industries, including financial services, consumer products, IT services, health care and technology. Its competitors include BMC Software, Inc., CA, Inc., Hewlett-Packard Company and International Business Machines Corporation.