Lumber Liquidators Holdings Inc. was founded in 1994. In August 2007, it reincorporated from Massachusetts to Delaware, and in November 2007, it completed its initial public offering. The Company is a specialty retailer of hardwood flooring in the United States. It offers a complete assortment of hardwood flooring that includes prefinished premium domestic and exotic hardwoods, engineered hardwoods, unfinished hardwoods, bamboo, cork and laminates. Its product offering is comprised of its proprietary brands, led by its flagship Bellawood brand. It's hardwood flooring products are available in various widths and lengths and are differentiated in terms of quality and price based on the species, grade of the hardwood and quality of finishing, in addition to the length of the warranty. The Company also offers a broad assortment of flooring enhancements and installation accessories, including moldings, noise-reducing underlay and adhesives, that complement its assortment of floor offerings. The Company's proprietary solid hardwood products are milled from one thick piece of wood, which could be sanded and refinished numerous times. It offers flooring products, including both domestic woods, such as ash, beech, birch, hickory, northern hard maple, northern red oak, pine and American walnut, and exotic woods, such as bloodwood, cherry, cypress, ebony, koa, mesquite, mahogany, rosewood and teak. The Company's proprietary engineered hardwood products are produced by bonding a layer of hardwood to a plywood or high-density fiber board backing. Like its solid hardwood floors, its engineered hardwood floors are offered in domestic and exotic wood species, and in either glue down or floating application. It also offers wood flooring moldings and accessories. It also sells stair treads and risers in both finished and unfinished versions. The Company's proprietary bamboo products, harvested from the fast growing bamboo plant, are offered as a prefinished or stained solid wood or engineered floor. The Company's stores are designed to emphasize its products in a visually appealing showroom format, yet reflect its low-cost approach to doing business. The Company has a number of marks registered in the United States, including Lumber Liquidators, Bellawood, 1-800-FLOORING, Dura-Wood, Blutec, Quickclic, Virginia Mill Works Co. Hand Scraped and Distressed Floors, Morning Star Bamboo Flooring, Dream Home Laminate Floors, Builder's Pride, Schon Engineered Floors and Casa de Colour Collection. The Company is subject to extensive and varied federal, state and local government regulation, including regulations relating to employment, public health and safety, zoning and fire codes. The Company faces competition from national and regional home improvement chains such as Home Depot and Lowe's, national and regional specialty flooring chains, Internet-based companies and privately-owned single-site enterprises.
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