Lennar Corp was founded as a local Miami homebuilder in 1954. The Company provides real estate related financial services, and through its Rialto Investments segment, a commercial real estate investment, investment management and finance company. In addition, it has a multifamily business that is focused on developing multifamily rental properties in select U.S. markets primarily through unconsolidated entities. The Company has three other reportable segments; Lennar Financial Services, Rialto and Lennar Multifamily. Its homebuilding operations include the construction and sale of single-family attached and detached homes, as well as the purchase, development and sale of residential land directly and through unconsolidated entities in which the company has investments. The Company primarily sells single-family attached and detached homes in communities targeted to first-time, move-up and active adult homebuyers. It operates primarily under the Lennar brand name. The Company's homebuilding mission is focused on the profitable development of these residential communities. The Company competes for homebuyers on the basis of a number of interrelated factors including location, price, reputation, amenities, design, quality and financing. The homes, multifamily apartment rentals and residential communities that company build are subject to an extensive variety of local, state and federal statutes, ordinances, rules and regulations relating to, among other things, zoning, construction permits or entitlements, construction material requirements, density requirements, and requirements relating to building design and property elevation, building codes and handling of waste.