Ku6 Media Co Ltd operates as a online video company. The Company through its online brand Ku6 and its online video website www.ku6.com, it provides video information services and entertainment to viewers in China. As an online video portal, www.ku6.com offers news, reports and interactive entertainment programs and also provides a video platform for video-sharing and watching UGC. Its online video business focuses on UGC and community-based content. The Company provides a comprehensive selection of differentiated UGC and, to a lesser extent, some in-house developed content and licensed content on its websites. Its selection of online video content includes news, comedies, Channel V music videos, games, micro movies and sub-channels such as entertainment, sports, finance, fashion, technology, automobile, education and others. The Company also provides an online platform that allows users to share comments on videos. As of December 31, 2013, its content library had more than 255 million video clips. Its online marketing services include in-video, display, sponsorship and other forms. The Company's competitors includes Youku Tudou and iQiyi.com. SINA Corporation, Baidu, Inc., Sohu.com Inc., Tencent Holdings Limited, NetEase.com, Inc., PPS and PPTV.