Green Dot Corp was incorporated in Delaware in October 1999 as Next Estate Communications, Inc. and changed its name to Green Dot Corporation in October 2005. The Company completed its initial public offering of Class A common stock in July 2010. In December 2011, it became a bank holding company under the Bank Holding Company Act of 1956, as amended, or the BHC Act, as a result of its acquisition of Bonneville Bancorp, the holding company of Bonneville Bank, a state-chartered Utah bank, which was renamed Green Dot Bank and became a member bank of the Federal Reserve System after the acquisition. The Company operates as a technology-centric, pro-consumer bank holding company that provides personal banking for the masses. The Company provides prepaid debit card products and prepaid card reloading services in the United States, as well as mobile banking with its GoBank mobile bank account offering. The Company's products are available to consumers at more than 90,000 retailer nationwide, online and via app stores. Its products and services include Green Dot-branded and co-branded GPR cards, Visa-branded gift cards, reload services through its Green Dot Network, using its MoneyPak product or through retailers' specially-enabled POS devices, and GoBank, an innovative checking account developed for distribution and use via smartphones and other mobile devices. The Company's Green Dot-branded GPR cards provide consumers with an affordable and convenient way to manage their money and make payments without undergoing a credit check or possessing a pre-existing bank account. GPR cards are designed for general spending purposes, are reloadable for ongoing long-term use, and can be used anywhere their applicable payment network, such as Visa or MasterCard, is accepted. It offers consumers affordable and convenient ways to reload any of its GPR cards and cards from more than 120 third-party prepaid card programs, and to conduct other cash loading transactions through its reload network, using its MoneyPak product or through retailers' specially-enabled POS devices. MoneyPak is offered in all of the retail locations where its GPR cards are sold. MoneyPak is a cash reload product that the Company markets on a display like its Green Dot-branded GPR cards. Cash reloads using a MoneyPak involve a two-step process: consumers pay the cashier the desired amount to be added onto the MoneyPak, plus a service fee, generally ranging between $3.00 and $4.95, and then go online or call a toll-free number to submit the unique MoneyPak number and add the funds to a GPR card or other account, such as participating billers or a PayPal account. The Company competes against the full spectrum of companies across the prepaid financial services industry as well as companies providing traditional banking services. The Company markets its cards and financial services to banked, under-banked, and unbanked consumers.