Sierra Bancorp was incorporated in November 2000 as a California corporation. It is a bank holding company, and through its subsidiary, Bank of the Sierra, or the Bank, operates 25 branch offices, an online branch, a real estate industries group, an agricultural credit division, and an SBA lending unit. Its portfolio comprised of agricultural, commercial, consumer, real estate construction and mortgage loans. The loans are generated within the market area of the South Central San Joaquin Valley of California, specially, Tulare, Fresno, Kern, Kings, and Madera counties. It employs real estate lending specialists who are responsible for construction loans for residential and commercial development, permanent mortgage loans, land acquisition and development loans, multifamily credit facilities, and agricultural mortgage loans. In addition to loans, it offers a range of deposit products for individuals and businesses including checking accounts, savings accounts, money market demand accounts, time deposits, retirement accounts, and sweep accounts. The Bank's deposits are insured by the Federal Deposit Insurance Corporation up to the legal limits. Through Certificate of Deposit Account Registry Service it is able to offer FDIC insurance coverage. It generates deposits through direct-mail campaigns, customer-oriented product mix, competitive pricing, convenient locations, drive-through banking, and a number of alternative delivery channels. As of December 31, 2013 the Bank had 95,700 deposit accounts. The competitors include Wells Fargo, Bank of America, as well as a number of other banks operating within the Bank's geographic footprint.