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Creative crash chart
January 30, 2026 11:38 AM 3 min read

Why Is Brand Engagement Network Stock Sinking Friday?

by Akanksha Bakshi Benzinga Editor
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ArticleFeaturedTickersList12345!!!

Brand Engagement Network Inc. (NASDAQ:BNAI) stock fell Friday following the company’s announcement of a $1.518 million private placement priced at $63.25 per share.

This news comes as the broader market declined in the prior session, with major indices like the S&P 500 and Nasdaq both falling, adding pressure to risk assets and high-volatility names.

BNAI Announces $1.518M Private Placement

The company reported receiving $818,302.70 in cash proceeds from warrant exercises and legacy debt repayments, strengthening its balance sheet. The private placement, which includes no warrant coverage, will be funded in three equal installments, with the first closing completed on January 30, 2026.

In January, Brand Engagement Network repaid $640,332.46 in outstanding loans, including obligations tied to Hana Bank in South Korea, effectively satisfying legacy liabilities. Management said the combined transactions improve financial flexibility and position the company to execute on its strategic objectives.

BNAI has emerged as one of the market’s most volatile stocks, plunging nearly 80% in Thursday’s extended session after surging more than 2,000% over the past month on heavy volume.

Trading was halted on Wednesday following a sharp upside move without clear company-specific news, while Thursday’s selloff also lacked an obvious catalyst. A low float of under 5 million shares and short interest of 29.2% may be amplifying price swings, according to Benzinga Pro.

The broader market declined on the previous trading day, with the S&P 500 down 0.32% and the Nasdaq down 0.45%. BNAI’s decline occurred amid overall market pressure, suggesting that company-specific factors may be influencing its stock performance.

BNAI Surges Above Moving Averages

The stock is currently trading 228.93% above its 20-day simple moving average (SMA) and 492.6% above its 100-day SMA, indicating significant longer-term strength. Shares have increased by 1342.31% over the past 12 months and are currently closer to their 52-week highs than their lows.

The RSI is at 73.70, indicating that the stock is in overbought territory, which may suggest a potential pullback. Meanwhile, MACD is above its signal line, indicating bullish momentum.

The combination of overbought RSI and bullish MACD suggests bearish momentum, indicating that traders should be cautious of a potential correction.

  • Key Resistance: $86.28
  • Key Support: $1.18

BNAI Earnings Forecast: Positive Outlook

Investors are looking ahead to the next earnings report on March 30, 2026.

  • EPS Estimate: $-1.40 (Up from $-5.20 YoY)
  • Revenue Estimate: $0.30 million (Up from $0.00 million YoY)

BNAI Scores High on Benzinga Edge

  • Momentum: Bullish (Score: 99.96) — Stock is outperforming the broader market.

The Verdict: Brand Engagement Network’s Benzinga Edge signal reveals a classic ‘High-Flyer’ setup. While the Momentum (99.96) confirms the strong trend, the overbought conditions suggest caution and the possibility of pullbacks.

BNAI Price Action: Brand Engagement Network shares were down 39.52% at $31.83 at the time of publication on Friday, according to Benzinga Pro data.

Image via Shutterstock

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


Posted In:
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BNAIBrand Engagement Network Inc
$31.51-40.1%
Overview
BNAI Logo
BNAIBrand Engagement Network Inc
$31.51-40.1%
Overview
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