Twilio Inc (NYSE:TWLO) shares are trading higher on Tuesday. The company announced a multi‑year partnership with the LA Kings — its first major deal with a National Hockey League team.

• Twilio shares are trending higher. Why is TWLO stock advancing?

What Happened: Twilio will become the Kings' official away helmet sponsor, with its logo featured on all away helmets during the 2025‑26 regular season and playoffs. The placement gives Twilio national visibility in key markets like Toronto, Seattle, Las Vegas, Dallas, Boston and New York through televised games.

The agreement, arranged by AEG Global Partnerships, marks Twilio's entry into North American pro sports sponsorships. Beyond the branding, the Kings will use Twilio's customer engagement tools to improve fan communication before, during and after games.

Twilio also plans to build on the exposure by hosting events and hospitality experiences in select markets, while collaborating with the Kings on custom content that highlights its technology platform in action.

TWLO Analysis: Twilio sits 9.3% above its 20‑day SMA, 14.6% above its 50‑day SMA and 24.4% above its 200‑day SMA, underscoring solid upward momentum. The RSI at 61.74 remains neutral, but is edging toward overbought territory, suggesting room for further gains while cautioning against potential pullbacks.

Momentum indicators are supportive, with the MACD above its signal line, pointing to continued strength and potential for trend continuation. Key levels to watch are support at $114.50 and resistance at $152.00. A move toward resistance could set up a breakout, while a dip to support may signal consolidation or reversal.

Currently trading at 82.6% of its 52‑week range indicates Twilio is closer to its highs than its lows, reflecting strength but also warranting vigilance as it approaches resistance.

Twilio's technical picture favors continued upside, with multiple bullish signals in play. Traders should watch closely for breakout opportunities while staying mindful of overbought risks.

TWLO Price Action: Twilio shares were up 2.01% at $136.65 at the time of publication on Tuesday, according to Benzinga Pro.

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