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Target, MTV Didn't Want Their Ads Appearing Next To 'George Floyd' And 'Black Lives Matter' Stories: Report
Monday, July 13, 2020 - 8:28am | 418Read More...Target Corporation (NYSE: TGT) and ViacomCBS Inc (NASDAQ: VIAC)-owned MTV reportedly avoided ad placements near stories related to victims of police violence and the Black Lives Matter movement. What Happened The advertisers created so-called “blocklists,” which...
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Could Alphabet's New Ad Rules Bruise Its Own Bottom Line?
Friday, June 9, 2017 - 1:57pm | 616Read More...Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) announced last week that Google chrome will automatically block all advertisements on sites that feature a certain level unacceptable ad formats identified by the Coalition for Better Ads, reported the Wall Street Journal. The move is terrifying for...
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Technology Forces Advertisers To Get Creative
Wednesday, June 22, 2016 - 1:12pm | 409Read More...The days of 30-second TV commercials may be numbered. According to the Wall Street Journal’s Suzanne Vranica, commercial-free streaming video content, DVRs and ad-blocking software have forced advertisers to re-think their approach to consumers. Two of the most popular new approaches involve...
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Report Says Twitter is Ready to Roll Out Retargeted Ads
Thursday, December 5, 2013 - 1:18pm | 427Read More...Following Twitter's (NYSE: TWTR) recent IPO, the company is ready to prove to shareholders its valuation is justified based on its potential future advertising revenues. According to TechCrunch, Twitter is set to introduce retargeted ads based on browser cookies. As users browse the web, they...
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Are Facebook's Ads a Trend Or a Fad?
Sunday, January 15, 2012 - 7:56pm | 640Read More...In Louis Bedigian’s Are Facebook Ads Selling Deception? the question was asked and answered whether the consumer is being abused by finding advertising in their news feeds. Of course the answer is a resounding yes. Move over to Google + was a suggested remedy. And although that remedy was...
