EXCLUSIVE: Mandalay Digital CEO Peter Adderton Explains His Company's Positioning

In an interview with Benzinga, Mandalay Digital MNDL CEO Peter Adderton gave his exclusive outlook on the company. Mandalay Digital builds solutions for wireless carriers and original equipment manufacturers (OEMs) to monetize content.

There are six billion global wireless subscribers. Adderton commented on the addressable market: “we now have access to 1 billion of those. Our technologies are currently deployed on more than 31 million units. We feel confident that both metrics will continue to grow rapidly as the market increasingly recognized our ability to return control, and real dollars, to global operators.”

Mandalay recently announced a deal to work with Verizon, giving the company access to 100 million subscribers. Although impressive, this pales in comparison to the 450 million customers Mandalay has access to as a result of its relationship with SingTel, based out of Singapore. Adderton commented on the Verizon deal, “Working with Verizon helps validate our strategy, but we have very strong relationships with tier one operators in many countries and expect to continue expanding our global reach inside the U.S. and overseas.”\

Related: Mandalay Digital CEO Peter Adderton On M&A Activity

Adderton provided more detail, stating, “Our CPI model and content search and discovery products are going to be the basis of our future growth. Now, we need to focus on execution and continuing to offer products and services that add real value to our customers. We are very excited about the opportunity in front of us.”

When asked whether Mandalay looks to work more closely with OEMs or wireless carriers to , Adderton replied, both.

“Carriers, OEMs and application developers must increase their competitive positioning and Mandalay’s products are the only ones available that can enable this.

“We are currently distributing our products on Android and other smartphones, but given the huge market and the fact that our product suite is agnostic, there is a meaningful opportunity for growth into a variety of other areas including Windows Mobile, HTML5, tablets, OEM's, chipsets, and distributors, among others.”

Mandalay Digital is performing very well this year, up 45.42 percent versus a 4.57 percent drop on the Russell 2000. Shares closed at $3.81 Thursday.

Be sure to read Peter Adderton's exclusive comments on growth and M&A activity.