Harley-Davidson
(NYSE:HOG)
$40.70
-0.03[-0.07%]
At close: Mar 18
$40.70
0[0.00%]
After Hours: 4:41PM EDT

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Harley-Davidson Stock (NYSE:HOG), Analyst Ratings, Price Targets, Predictions

Analysts publish ratings and price targets on most stocks. Benzinga tracks 120 analyst firms so investors can understand if analysts expect a stock to trade higher or lower. Ratings are directional and typically buy, sell or hold. Price Targets are an analyst's best guess at where the stock will trade in 12 months.
Consensus Rating1
Buy
Highest Price Target1
$55.00
Lowest Price Target1
$37.00
Consensus Price Target1
$44.17

Analyst Rating Summary1

Analyst Ratings
Oct 23
1
1
Dec 23
1
Feb
2
Mar
2
Strong Buy
Buy
Hold
Sell
Strong Sell

Analyst Firms Making Recommendations1

B of A Securities
DA Davidson
Citigroup
UBS
BMO Capital

1calculated from analyst ratings published within the last 3 years

Analyst Ratings for Harley-Davidson

date
ticker
Buy Now
Company
Current price
Upside/Downside
Analyst Firm
Analyst & % Accurate
Price Target Change
Rating Change
Previous / Current Rating
Get Alert
03/14/2024HOGBuy Now
Harley-Davidson
$40.7035.14%B of A Securities
Robert Ohmes
$50 → $55MaintainsBuyGet Alert
03/05/2024HOGBuy Now
Harley-Davidson
$40.703.19%DA Davidson
Brandon Rolle
→ $42ReiteratesBuy → BuyGet Alert
02/27/2024HOGBuy Now
Harley-Davidson
$40.70-9.09%Citigroup
James Hardiman
$36 → $37MaintainsNeutralGet Alert
02/16/2024HOGBuy Now
Harley-Davidson
$40.70-4.18%UBS
Robin Farley
$29 → $39MaintainsNeutralGet Alert
12/18/2023HOGBuy Now
Harley-Davidson
$40.70-11.55%Citigroup
James Hardiman
$33 → $36MaintainsNeutralGet Alert
10/27/2023HOGBuy Now
Harley-Davidson
$40.7010.57%BMO Capital
Gerrick Johnson
$55 → $45MaintainsOutperformGet Alert
10/10/2023HOGBuy Now
Harley-Davidson
$40.70-18.92%Citigroup
James Hardiman
$35 → $33MaintainsNeutralGet Alert
09/08/2023HOGBuy Now
Harley-Davidson
$40.70-9.09%Citigroup
James Hardiman
$40 → $37MaintainsNeutralGet Alert
07/31/2023HOGBuy Now
Harley-Davidson
$40.7035.14%BMO Capital
Gerrick Johnson
$57 → $55MaintainsOutperformGet Alert
07/28/2023HOGBuy Now
Harley-Davidson
$40.7022.85%Baird
Craig Kennison
$46 → $50MaintainsOutperformGet Alert
07/21/2023HOGBuy Now
Harley-Davidson
$40.7015.48%DA Davidson
Brandon Rolle
$38 → $47UpgradeNeutral → BuyGet Alert
07/13/2023HOGBuy Now
Harley-Davidson
$40.70-1.72%UBS
Robin Farley
$49 → $40MaintainsNeutralGet Alert
06/12/2023HOGBuy Now
Harley-Davidson
$40.70-11.55%Citigroup
James Hardiman
$37 → $36MaintainsNeutralGet Alert
05/12/2023HOGBuy Now
Harley-Davidson
$40.70-9.09%Citigroup
James Hardiman
$39 → $37MaintainsNeutralGet Alert
05/05/2023HOGBuy Now
Harley-Davidson
$40.70-6.63%DA Davidson
Brandon Rolle
$42 → $38MaintainsNeutralGet Alert
04/14/2023HOGBuy Now
Harley-Davidson
$40.700.74%Citigroup
James Hardiman
$52 → $41MaintainsNeutralGet Alert
04/13/2023HOGBuy Now
Harley-Davidson
$40.7035.14%B of A Securities
Robert Ohmes
$65 → $55MaintainsBuyGet Alert
03/29/2023HOGBuy Now
Harley-Davidson
$40.7022.85%Baird
Craig Kennison
$56 → $50MaintainsOutperformGet Alert
03/21/2023HOGBuy Now
Harley-Davidson
$40.7022.85%Morgan Stanley
Adam Jonas
→ $50UpgradeEqual-Weight → OverweightGet Alert

FAQ

Q

What is the target price for Harley-Davidson (HOG)?

A

The latest price target for Harley-Davidson (NYSE: HOG) was reported by B of A Securities on March 14, 2024. The analyst firm set a price target for $55.00 expecting HOG to rise to within 12 months (a possible 35.14% upside). 19 analyst firms have reported ratings in the last year.

Q

What is the most recent analyst rating for Harley-Davidson (HOG)?

A

The latest analyst rating for Harley-Davidson (NYSE: HOG) was provided by B of A Securities, and Harley-Davidson maintained their buy rating.

Q

When is the next analyst rating going to be posted or updated for Harley-Davidson (HOG)?

A

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Harley-Davidson, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Harley-Davidson was filed on March 14, 2024 so you should expect the next rating to be made available sometime around March 14, 2025.

Q

Is the Analyst Rating Harley-Davidson (HOG) correct?

A

While ratings are subjective and will change, the latest Harley-Davidson (HOG) rating was a maintained with a price target of $50.00 to $55.00. The current price Harley-Davidson (HOG) is trading at is $40.70, which is out of the analyst’s predicted range.

Browse analyst ratings and price targets on all stocks.

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