Harley-Davidson Analyst Price Targets - Benzinga

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Harley-Davidson Inc

HOGNYSE

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$26.96

-0.51-1.86%

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Harley-Davidson Analyst Price Targets

Wall Street analyst price targets and consensus rating for Harley-Davidson (HOG).

Price Target Range — 13 Quarters

Analyst Consensus — 9 Analysts

5Buy

2Hold

2Sell

Consensus RatingBuy# Analysts9Avg. Consensus PT$29Upside to Avg. PT+7.2%

Rating Trend — Last 9 Months

Recent Analyst Actions

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Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 5, 2026	Citigroup	James Hardiman	Upgrade	Neutral→Buy	$31→$33
Sep 8, 2026	Citigroup	James Hardiman	PT Raise	Neutral	$27→$31
Sep 2, 2026	UBS	Robin Farley	PT Raise	Neutral	$26→$28
Aug 17, 2026	DA Davidson	Griffin Bryan	PT Raise	Buy	$30→$33
Jul 28, 2026	Morgan Stanley	Adam Jonas	PT Raise	Underweight	$15→$17
Jul 24, 2026	Baird	Craig Kennison	PT Raise	Neutral	$28→$30
Jul 20, 2026	Loop Capital	Brandon Rolle	Upgrade	Hold→Buy	—
Jul 13, 2026	Citigroup	James Hardiman	PT Raise	Neutral	$26→$27
Jul 6, 2026	DA Davidson	Griffin Bryan	PT Raise	Buy	$25→$30
May 19, 2026	Morgan Stanley	Adam Jonas	PT Raise	Underweight	$12→$15
May 11, 2026	UBS	Robin Farley	PT Raise	Neutral	$19→$26
May 7, 2026	Citigroup	James Hardiman	PT Raise	Neutral	$23→$26
May 6, 2026	Wells Fargo	Anthony Bonadio	PT Raise	Underweight	$15→$19
Mar 11, 2026	Wells Fargo	Anthony Bonadio	Initiate	Underweight	$15
Mar 4, 2026	UBS	Robin Farley	PT Cut	Neutral	$27→$19
Feb 12, 2026	DA Davidson	Griffin Bryan	PT Cut	Buy	$30→$25
Jan 14, 2026	Citigroup	James Hardiman	PT Cut	Neutral	$28→$23
Nov 25, 2025	Loop Capital	—	Initiate	Hold	$21
Nov 19, 2025	Morgan Stanley	Adam Jonas	PT Cut	Underweight	$25→$21
Nov 13, 2025	UBS	Robin Farley	PT Cut	Neutral	$28→$27

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Analyst Ratings News

PRO
Citigroup Upgrades Harley-Davidson to Buy, Raises Price Target to $33

Citigroup analyst James Hardiman upgrades Harley-Davidson (NYSE:HOG) from Neutral to Buy and raises the price target from $31 to $33.

Benzinga Newsdesk

PRO
Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $31

Citigroup analyst James Hardiman maintains Harley-Davidson (NYSE:HOG) with a Neutral and raises the price target from $27 to $31.

Benzinga Newsdesk

PRO
UBS Maintains Neutral on Harley-Davidson, Raises Price Target to $28

UBS analyst Robin Farley maintains Harley-Davidson (NYSE:HOG) with a Neutral and raises the price target from $26 to $28.

Benzinga Newsdesk

PRO
DA Davidson Maintains Buy on Harley-Davidson, Raises Price Target to $33

DA Davidson analyst Griffin Bryan maintains Harley-Davidson (NYSE:HOG) with a Buy and raises the price target from $30 to $33.

Benzinga Newsdesk

PRO
Morgan Stanley Maintains Underweight on Harley-Davidson, Raises Price Target to $17

Morgan Stanley analyst Adam Jonas maintains Harley-Davidson (NYSE:HOG) with a Underweight and raises the price target from $15 to $17.

Benzinga Newsdesk

PRO
Baird Maintains Neutral on Harley-Davidson, Raises Price Target to $30

Baird analyst Craig Kennison maintains Harley-Davidson (NYSE:HOG) with a Neutral and raises the price target from $28 to $30.

Benzinga Newsdesk