Direct Digital Holdings Market Sentiment

Direct Digital Holdings Inc

DRCTNASDAQ

$1.70

-0.02-1.16%

At close: Sep 17, 5:00 PM EST

$1.69

-0.01-0.59%

After Hours: 9:06 AM EST

Market sentiment signals for Direct Digital Holdings (DRCT): analyst consensus, short interest, options flow and insider activity.

Analyst Consensus▲ Buy

Short Interest▲ 1.1% short float

Options Flow— N/A

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Buy

3 analysts

Options Flow (P/C)

—

Avg Consensus PT

$2106

+124515.4%

Highest Price Target

$4180

+247237.3%

Roth MKM

Lowest Price Target

$32

+1793.5%

Benchmark

Short Interest

1.1%

Declining — Bullish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Apr 8, 2026	Benchmark	Daniel Kurnos—	+373.4%	$2 → $8	Maintained	Speculative Buy
May 7, 2025	Benchmark	Daniel Kurnos—	+255.0%	$8 → $6	Maintained	Buy
Apr 24, 2024	Benchmark	Daniel Kurnos—	+1260.9%	$23 → $23	Maintained	Buy
Mar 27, 2024	Roth MKM	Darren Aftahi—	+1024.3%	$28 → $19	Maintained	Buy
Mar 27, 2024	Benchmark	Daniel Kurnos—	+1260.9%	$30 → $23	Maintained	Buy
Mar 27, 2024	Noble Capital Markets	Michael Kupinski—	—	—	Downgrade	Outperform→Market Perform
Mar 13, 2024	Roth MKM	Darren Aftahi—	+1527.2%	$13 → $28	Maintained	Buy
Mar 6, 2024	Benchmark	Daniel Kurnos—	+1675.1%	$15 → $30	Maintained	Buy
Nov 28, 2023	Roth MKM	Darren Aftahi—	+639.6%	$10 → $13	Maintained	Buy
Nov 10, 2023	Benchmark	Daniel Kurnos—	+787.6%	$12 → $15	Maintained	Buy
Sep 27, 2023	Roth MKM	Darren Aftahi—	+210.7%	$5	Maintained	Buy