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© 2026 Benzinga | All Rights Reserved
October 4, 2024 1:15 PM 3 min read

Cardone Lists Five Ways To Wealth And Says If You Can Be Born Into It, 'I Highly Recommend It'

by Claire Shefchik
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Grant Cardone, the motivational speaker and real estate mogul, isn't shy about sharing his wealth-building strategies. His recent tweet caught attention when he said, “It's easier to build wealth than it is to be born into it, but if you can figure out the latter, I highly recommend it.” 

Cardone knows how to stir things up. He's got a straightforward, no-nonsense approach to wealth. In his tweet, he listed five ways to build wealth: build a business, become an investor, marry into it, inherit it or just get lucky.

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For Cardone, building wealth isn't complicated – it takes work and he believes the hustle is essential. “You need to create multiple income streams,” he often says. His preferred route to riches? Real estate. He's been vocal about how apartment buildings and real estate investments provide the best shot at financial freedom. "You want income from more than just a job," Cardone emphasizes. He pushes people to aim for three types of income: the money you make from your business or job, extra revenue from side gigs and passive income from investments.

Trending: Warren Buffett once said, "If you don't find a way to make money while you sleep, you will work until you die." Here’s how you can earn passive income with just $100.

But Cardone doesn't stop there. He likes to push buttons. Recently, in a YouTube short titled “Earning $400,000 a Year is Embarrassing,” Cardone made a bold claim: "If I made $400 grand a year, I would be embarrassed with myself as a husband, a father, basically as a human being." That comment sparked a lot of conversations. After all, in most places, earning $400,000 puts you in the top 1%. But for Cardone, it's not enough. "How do you make sense of $35,000 a month? You cannot live on $400 grand a year," he said, challenging how most people think about income.

His point is simple: a million dollars doesn't stretch as far as people think. "One million dollars is no money," he claimed in another video, breaking it into annual income spread over 30 years. “That's only $33,000 a year," he explained and to Cardone, that's not nearly enough to live comfortably.

Trending: Founder of Personal Capital and ex-CEO of PayPal re-engineers traditional banking with this new high-yield account — start saving better today.

Cardone's philosophy revolves around striving for financial independence. He's not impressed by millionaires, saying bluntly, “If you're a millionaire, you're broke, dude.” For him, aiming higher than a million is the real goal. He likens taking advice from someone who hasn't hit the top to "asking someone halfway up the tree about the view.”

For Cardone, real wealth means having enough passive income to cover your lifestyle and still have room to grow. His company, Cardone Capital, distributed $60 million in passive income last year and he's constantly urging others to follow the real estate path to wealth. “Real estate is the best investment option,” he says, especially for those looking to secure their future.

Ultimately, Cardone's message is clear: whether you build a business or get lucky, find your path to wealth. And if you can be born into it? “I highly recommend it.”

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