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Great-Tasting Lifeway Beverages to be Rolled Out at the Expo

Lifeway's Elixir beverages are a new option for people who want a great-tasting, thirst quenching, sparkling drink or an alternative to sugary soda. Available in four on-trend flavors: Tangerine, Hibiscus, Ginger and Elderberry, the Elixir beverages are rich in probiotics that may aid digestion and boost immunity. All flavors are organic, low in sugar and calories, gluten-free, caffeine-free, vegan and kosher.

Lifeway's revamped line of organic BioKefir high-potency shots will also premiere at the expo, now with a new look and over 50 billion CFU of probiotic activity. BioKefir comes in three flavors: Vanilla, Blackberry and Pomegranate Blueberry, and in custom formulas to support immunity, digestion and heart health.

The full line of favorites from Lifeway will also be available, including the recently introduced Organic Ceremonial Matcha Green Tea kefir and new plant-based green polyethylene organic kefir bottles.

Flavorful Snacks and Probiotic Supplements Also on Display

Expo attendees can also experience Lifeway's new, on-the-go cupped products: tart and tangy Kefir Cups and decadent Farmer Cheese Cups. Available in both conventional and organic varieties, the Kefir Cups and Farmer Cheese Cups are high protein snacks that are sold with a spoon and resealable lid so they can be enjoyed anywhere and fit into busy on-the-go lifestyles. 

Lifeway's Kefir Cups have the thick, creamy texture of Greek Yogurt with up to twice as many probiotics. Offered in both plain and flavored varieties, the Kefir Cups feature dual-compartments so consumers can easily add toppings. With the creamy, texture of ricotta or cottage cheese, Lifeway's Farmer Cheese cups contain 12 signature probiotic cultures and come in plain or fruit blended varieties. 

Both the cupped kefir and farmer cheese are made in small batches for optimal flavor and freshness. Each cup is crafted from milk produced by grass-fed cows that are not treated with synthetic growth hormones.

In the supplements section at Expo West, Lifeway will feature its Probiotic Supplements for adults and ProBugs Chewables for children, which enable consumers to easily get their daily dose of probiotics. In an effort to cover every aspect of consumers' diverse lives, Lifeway launched three custom formulations for adults: Women's Radiant Health, Traveler's Defense + Immunity and Balance Gut Health for every day health.

Lifeway ProBugs Chewables are a great way to restore the balance of good bacteria in the digestive tract and support healthy immune function in children ages four and up. ProBugs Chewables have 10 probiotics and five billion colony-forming units (CFUs) in each tablet. The children's supplements are available in tasty strawberry and grape flavors and sold in packages of 30.

Company Contact:

Derek Miller

 847-967-1010

[email protected]