NEW YORK--(BUSINESS WIRE)--
DraftDay Gaming Group, Inc. (DraftDay), a subsidiary of Viggle Inc.
(Nasdaq: VGGL) and the market-leading business-to-business (B2B) daily
fantasy sports (DFS) platform provider, signed an agreement with Sports
Tradex, LLC (SportsTradex) to acquire SportsTradex's database of
customers for the DraftDay platform. As part of the agreement,
SportsTradex's customers are being transferred to the DraftDay platform.
Other terms of the agreement were not disclosed.
Founded in 2012, SportTradex built a strong and dedicated community of
players focused on DFS, including popular "pick‘em" games and tiered
draft formats. SportsTradex established its own brand as a leader in
unique DFS games that became a player favorite.
Nic Sulsky, president of DraftDay, said, "We are committed to providing
the same great games and superior customer service that SportsTradex
users are accustomed to, while ensuring the SportsTradex vision of DFS
game styles continues to prosper. We believe the SportsTradex customer
base will spark quicker growth in DraftDay's pick‘em slate, which
represents a key product in our alternate tournament catalog, and which
DraftDay's growing list of B2B partners will be able to offer to their
customers."
Jointly created by Viggle and Sportech, Inc., a subsidiary of Sportech
PLC, DraftDay is a market-leading, (B2B) daily fantasy sports platform
well-positioned to become a dominant player in the explosive daily
fantasy sports industry, by building partnerships within the regulated
gaming, horseracing and media industries. By establishing the preeminent
B2B daily fantasy sports partnership network, with six major partners
currently signed and in various stages of production and integration,
DraftDay is creating innovative digital content for organizations to
increase their product range for customers, and to protect their
valuable databases.
Ben Lipson, CEO of SportsTradex, said, "We chose DraftDay because both
companies share a vision for DFS products that are differentiated from
those offered by other DFS operators. Most importantly, DraftDay's
strong commitment to player safety and the security of its DFS platform
made it the logical choice for us. As the DFS industry continues to grow
and evolve, DraftDay's unique B2B model, featuring the safekeeping of
partner databases and unmatched consumer protection measures, will be,
we believe, one of the best ways to capitalize on the excitement around
DFS. DraftDay has demonstrated technology leadership in daily fantasy
sports and I am confident SportsTradex players will love DraftDay."
Julie Gerola, SVP, Marketing & Rewards at Viggle, said, "We are
confident that SportsTradex's loyal base of players will be impressed
with the selection of games that DraftDay has to offer. Acquiring
SportsTradex's customer base represents a substantial boost in the
potential number of DraftDay players and a significant milestone in the
growth of this premier gaming platform."
Forward-Looking Statements
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and as
defined in the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. All information provided in this press
release is as of the date of this release. Except as required by law,
Viggle Inc. undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are
made or to reflect the occurrence of unanticipated events.
About Viggle
Viggle is an entertainment marketing and rewards platform and fantasy
sports provider whose app rewards its members for watching TV shows,
discovering new music and playing interactive games. The Viggle Platform
had an average monthly total reach of 18.6 million for the three months
ended September 30, 2015, including nearly 10 million Viggle registered
users. Since its launch, Viggle members have redeemed nearly $29 million
in rewards for watching their favorite TV programs and listening to
music. Members can use Viggle's store, accessible through the Viggle app
or on Viggle.com,
to redeem their Viggle Points for TV show, movie and music downloads. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online; NextGuide, maker of technology that helps
consumers search for, find, and set reminders for TV shows and movies;
and Choose Digital, a digital marketplace platform that allows companies
to incorporate digital content into existing rewards and loyalty
programs in support of marketing and sales initiatives. Viggle is also
the largest shareholder of DraftDay Gaming Group, the third-largest
operator in the daily fantasy sports industry, which offers Viggle
members an exciting and ever-growing selection of real-time fantasy
sports games with monetary rewards. For more information, visit www.viggle.com
or follow us on Twitter @Viggle.
About DraftDay Gaming Group, Inc.
DraftDay Gaming Group, Inc. is the first business-to-business daily
fantasy sports-focused sports platform provider. Born out of a
partnership between Viggle Inc. (NASDAQ: VGGL)
and Sportech, Inc., a subsidiary of Sportech PLC (LON:SPO), DraftDay
provides turnkey white-label daily fantasy solutions to organizations
looking for ways to monetize their existing users while protecting their
valuable databases. DraftDay has paid out over $30 million in prizes
with player retention and brand loyalty second to none in the industry.
For more information, please visit www.draftdaygaming.com.
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