Notable Put Options Activity in DemandTec

Shares of DemandTec (NASDAQ:

) are higher on the session by 0.15%, currently trading at $13.13. The stock has been moving largely higher over the past three months and is currently trading above the 50-day moving average. Options traders are focusing on puts today. The strike seeing the heaviest action is the January 2012 $12.50 put, which has traded 1,800 times on open interest of 4,040 contracts. Put volume is outpacing call volume today by 2,000 to 1. DemandTec, Inc. provides a collaborative optimization network of software services connecting retailers and consumer products companies, enabling them to define category, brand, and shopper marketing strategies based on a scientific understanding of consumer behavior and make actionable pricing, promotion, assortment, space and other merchandising and marketing decisions.