The Sera Labs Inc., a wholly owned subsidiary of CURE Pharmaceutical Holdings (OTCQB:CURR) has enlisted Oscar, Golden Globe, and Emmy Award-winning Nicole Kidman as the brand’s first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.

“We could not be more excited by Nicole’s decision to join our team,” says Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. “We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking, and embodies our brand values.”

Kidman became a proponent of the benefits of topicals when she experimented with it on an ankle injury last summer. She will bring her vast experience in the beauty sector to help Sera Labs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical® and topical ultra-hydrating and pain relief body creams and serums. The deal includes nine current Sera Labs topical products with an additional three products set to launch in 2021 where Kidman will be key in development.

“The partnership with Sera Labs, owned by CURR was an easy decision for me,” states Kidman, Sera Labs Strategic Partner and Global Brand Ambassador. “With my injury last year, I experienced the benefit of wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and Sera Labs are a company I believe in. Joining them in this partnership is something I am very excited about!”

Sera Labs was founded in 2018 and is a global leader in the health, wellness, and beauty sectors. CURE Pharmaceutical Holdings which acquired Sera Labs in 2020 is focused on the innovation of pharmaceutical technology, wellness products, and drug delivery. “The growth and global interest of our newest acquisition Sera Labs have been tremendous over the past few months,” said CURE Pharmaceutical CEO, Rob Davidson. “Nicole will undoubtedly help Sera Labs reach more consumers than ever before and grow our revenue exponentially over the next few years.”

SeraLabs® is a trusted leader in the health, wellness, and beauty sectors of innovative products with cutting edge technology and superior ingredients. Sera Labs creates high quality products that use science-backed, proprietary formulations. Its more than 20 products are sold under the brand names Seratopical™, SeraLabs™, Gordon’s Herbals™, and SeraPets™. Sera Labs sells its products at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth market categories of beauty, health & wellness, and pet care, Sera Labs products are sold in major national drug, grocery chains, and mass retailers. The company also sells products under private label to major retailers and multi-level marketers, as well as direct-to-consumer (DTC), via online website orders, including opt-in subscriptions.

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