MADISON, N.J., Aug. 3, 2020 /PRNewswire/ -- Coldwell Banker Real Estate LLC, a Realogy (NYSE:RLGY) brand, today announced the first three brokerages joining the brand as part of its new Inclusive Ownership program.
Coldwell Banker welcomes three new brokerages: Coldwell Banker Omni Group in Santa Ana, Calif., owned by Tina Marie and Rich Hernandez; Coldwell Banker Action Holdings in Grand Island, Neb., owned by Amber Schuppan; and Coldwell Banker Commercial Northland in Flagstaff, Ariz., owned by Becky McBride.
The Inclusive Ownership program, first announced in February, is an initiative to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry. Each new brokerage that affiliates with Coldwell Banker will not pay the initial franchise fee and will receive financial incentives to support diverse business owners in the critical first two years of business. Benefits include up to $100,000 of funding, royalty fee rebates as well as education and mentorship. Owners will also receive membership and conference registration for an industry partner group of choice, such as the National Association of Real Estate Brokers, the National Association of Hispanic Real Estate Professionals and the Asian Real Estate Association of America.
Coldwell Banker Commercial Northland, owned by Becky McBride, is a Coldwell Banker residential affiliate that expanded to a commercial brokerage. It will be the first woman-owned Coldwell Banker Commercial brokerage in Arizona.
Mabél Guzmán, vice president of association affairs for the National Association of REALTORS® also recently joined Coldwell Banker Realty in Chicago as a real estate agent, citing the brand's diversity program as a key factor in her decision.
- M. Ryan Gorman, president and CEO of Coldwell Banker Real Estate
-Tina Marie Hernandez, broker-owner of Coldwell Banker Omni Group
-Amber Schuppan, broker-owner of Coldwell Banker Action Holdings
-Becky McBride, broker-owner of Coldwell Banker Commercial Northland
"I recently joined the Coldwell Banker brand because I've been watching what it has been doing for some time now, specifically regarding its strategic direction of inclusion and diversity. It's not just platitudes, they put an emphasis on increasing diversity and representation in our industry and put programs in place to support that."
-Mabél Guzmán, agent with Coldwell Banker Realty in Chicago and vice president of association affairs for the National Association of REALTORS®
About Coldwell Banker Real Estate LLC
About Realogy Holdings Corp.
SOURCE Coldwell Banker Real Estate LLC
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