BOCA RATON, Fla., July 30, 2018 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. Koedijk joins ADT from Chewy.com where he served as the Vice President, Marketing. Reporting directly to ADT President Jim DeVries, Koedijk will be responsible for delivering innovative digital and brand marketing strategies and initiatives that drive profitable business growth.
"Customer retention and lead-generation is significantly driven by digital engagement, and Jochen's leadership experience with world-class organizations such as Amazon, Chewy, and Electronic Arts is an immediate asset to our organization," said DeVries. "Jochen is a marketing innovator, and we're excited for him to build upon the ADT brand for our next generation of customers."
"Given the tremendous innovation in the home security and automation space, I couldn't think of a better time to join ADT, North America's most recognizable security leader," said Koedijk. "I look forward to collaborating with my colleagues to continue providing world-class customer service and scaling our business through new and disruptive channels."
Koedijk holds his degrees in Business Administration and Social Sciences from the VU University in Amsterdam, NL.
Jamie Haenggi, who has been overseeing the Marketing function as part of her responsibilities, will become the company's Chief Customer Officer. Customer strategy and retention remains the single most important part of the business, and Haenggi's broad and deep experience will be central to enhancing customer engagement.
"Jamie is one of our most versatile executives. Her passion for the customer, strategic approach and vision for customer experience is instrumental to improving customer retention, maintaining best-in-class customer service and designing a roadmap for further customer engagement and growth," added DeVries.
"We have made tremendous strides in our customer experience over the past two years," said Haenggi. "I'm excited to lead the company's efforts to further design and execute the customer strategy to deliver greater value, retention and an experience that continues to differentiate ADT in the marketplace."
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Jason Shockley
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