New name "Optiva Inc." official as rebranding strategy propels company

TORONTO, April 5, 2018 /CNW/ - Optiva Inc. OPT, an innovative software company that delivers mission-critical monetization and subscriber management solutions to leading communication service providers (CSPs) globally, today announced that the company's official name change from Redknee Solutions Inc. to Optiva Inc., including a ticker symbol change, has been finalized.

The name change, first announced on January 16, 2018, was approved last week at the company's Annual and Special Meeting. Shareholders passed a resolution to amend the company's articles, completing the shareholder and regulatory processes. The official effective date for the name change was March 29, 2018.

Effective April 5, 2018, the company will trade on the Toronto Stock Exchange under a new ticker symbol — TSX: OPT.

Implementation of the rebranding began with the January announcement, and already the new brand is helping to propel Optiva. This was evidenced by the company's recent success at Mobile World Congress and early feedback and positive reception of the new brand strategy by partners and CSPs.

Redefining the company's brand and the new, vibrant visual identity is an essential step in its global restructuring and transformation. The name Optiva comes from a combination of the Greek prefix "opti-," meaning light and sight and the word "value."

"More than a new name and logo, the Optiva brand captures our vision and energy to deliver powerful insights and innovations and drive our Customer Success program," said Danielle Royston, CEO of Optiva Inc. "With the program, we partner one-on-one with customers and create a plan that aligns our people, products and projects for 100 percent achievement of every customer's strategic business goals. I could not be more excited — our future is bright, and it's only the beginning," said Royston.

For a look at the new Optiva brand and strategy, visit the company website at optiva.com.

About Optiva Inc.:

Optiva Inc. monetizes today's digital world for communications service providers. Our portfolio of subscriber management software enables real-time billing, charging, policy management and user experience functionality that is mission-critical for our customers' growth and innovation. Available on-premise or in the cloud, Optiva™ solutions are designed to deliver the most impact for the best value. Our deep market knowledge and powerful analytical insights coupled with the Customer Success program ensure our customers have what they need to achieve their strategic business goals. Established in 1999, Optiva Inc., can be found on the Toronto Stock Exchange OPT. For more information, please go to www.optiva.com. 

SOURCE Optiva Inc.

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