Mobile App Revenue May Reach $38 Billion By 2015

A report released on Monday by

, the market research company, said that business opportunities associated with app innovation has only just started. According to Forrester's estimates, revenue created from customers buying and downloading apps will reach $38 billion by 2015. John C. McCarthy, the analyst at Forrester who wrote the report, said that, "A second round of innovation will leverage the intersection of cloud-based services; Smart Computing; and newly app- and Internet-enabled devices like cars, appliances, and entertainment systems." McCarthy goes on to say that the development of mobile "app Internet" will not only foster huge levels of innovation but also create new opportunities around the creation and management of these apps.