Market Overview

Jim Cramer Cheers A 'Kinder, Gentler' Twitter

Jim Cramer Cheers A 'Kinder, Gentler' Twitter

Twitter Inc (NYSE: TWTR)'s woes over the past few years have been well documented and communicated to investors.

But after Wednesday's earnings report which showed an uptick in daily active usage (DAU) trends, Twitter's stock is now "investible," at least according to Jim Cramer.

Cramer explained that he "really likes" Twitter's first quarter report, which showed a decrease in ad rates by 60 percent but at the same time the platform welcomed 32 new advertisers.

But more important, Twitter has become a "kinder, gentler" site with "far fewer complaints" from its users. As such, Twitter's users are happy to have a better overall experience which in return makes it a more friendly environment for advertisers.

Cramer believes this creates a scenario in which Twitter might see an influx of more new advertisers later on this year.

"I do think that what's happened here is that Twitter has become more investible," Cramer said. "That's all I can say. It's just become more investible."

If there was one negative aspect of Twitter's report, it would be the proxy on what it's paying insiders in stock. Cramer jokingly said that trying to examine the disclosure hurts his eyes and he would rather avoid looking at that "kind of damage."

Th stock was up more than 9 percent Wednesday afternoon.

See Also:

Twitter's Daily Active Users Finally Shows Some Solid Growth

How Ad Companies Have Responded To A Changing Media Landscape

Posted-In: Twitter DAU Twitter Earnings Jim CramerEarnings Movers Media Best of Benzinga


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