It seems even the mighty Guinness isn't immune to a hangover from the economic times. Diageo, the global booze behemoth, is reportedly considering selling or spinning off its iconic beer brand.

The deal could fetch a frothy $10 billion, according to Bloomberg.

The reasons? Inflation and health concerns have joined forces to rain on the alcohol industry's parade. Rising prices are driving consumers toward cheaper alternatives, while healthcare warnings about alcohol's impact on health are leaving some reconsidering their drink of choice.

The financial toll is sobering. Diageo's shares have tumbled 10% over the past year and a staggering 27% over five years.

For now, Diageo is weighing its options: hold onto its stout heritage or let someone else take a crack at keeping Guinness flowing. One thing's for sure — if a deal goes through, it could be a toast-worthy moment for shareholders.

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