Post-Covid Event Sales Are Coming Back With Dice Raking In $65 Million Through Latest Venture Round

The COVID-19 pandemic crushed the live event industry, but after a few stressful years, things are looking up. And for that reason, Dice — a London-based ticketing software company — is positioned for success.

But it's not just the uptick of live events that has Dice excited. The company recently raised $65 million to fuel its growth.

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Details Of The Deal

Dice has secured $65 million in funding from a range of high-profile investors. 

Leading the pack is MUSIC, a holding company founded by industry veteran Matt Pincus, and LionTree. Pincus, who cofounded Songs Music Publishing, which was acquired by Kobalt Music Group in 2017, is set to join Dice's board of directors.

Other esteemed investors have also pitched in, including Structural Capital, Ahdritz Holding LLC (backed by Kobalt Music founder Willard Ahdritz), Exor Ventures and Mirabaud Lifestyle Fund, which caters to millennial and Gen Z consumers.

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Dice, though a smaller entity in a domain dominated by giants like Ticketmaster Entertainment Inc. and AXS, sets itself apart by being a unique platform primarily for fans. Instead of just being another ticketing system, Dice offers a user-centric experience. 

As Pincus notes, Dice revolutionizes the way young concert-goers find shows, immerse in cultural events and socialize their experiences with peers, making the mundane act of buying tickets enjoyable.

Dices CEO Phil Hutcheon reflected on the company's aggressive tech enhancement, revealing that they’ve launched over 60 new features this year for various stakeholders. With Pincus on the board, the company is doubling down on its primary vision: enhancing the fan experience.

"We're investing heavily in building even more technology, and this year alone we released over 60 new features for fans, venues and artists," Hutcheon said. 

This new infusion of venture capital will propel Dice's expansion across Europe and the U.S., targeting 55,000 artists and 10,000 venues and events across cities in seven countries.

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