Lanistar Hires Ex-Tide And Verifone Execs Ed Blankson and Merton Smith In 2023 Accelerated Growth Strategy

Lanistar, a rapidly growing fintech firm, is making strategic hires to fortify its management team and stay ahead of the ever-changing financial landscape. By enlisting highly experienced and senior staff, Lanistar looks to position itself as a key player in the market, poised for sustained success.

Lanistar Hires Ed Blankson and Merton Smith In Growth Initiative

Ed Blankson, the newly appointed CFO, brings with him a wealth of knowledge and expertise garnered from his time as a senior official at Tide. Blankson's extensive background in finance and legal-risk compliance will prove invaluable as he leads controllership and helps bolster Lanistar's position in the market.

Merton Smith, the newly appointed Chief Commercial Officer, is a seasoned executive with years of experience in managing C-level relationships, implementing growth strategies, collaborating with regulatory authorities, and leading high-performance teams. Before joining Lanistar, Smith held leadership roles at Verifone, HP, and Innova, and his appointment signals Lanistar's commitment to adding top-tier talent to its ranks.

“I'm just excited at the opportunity of Lanistar, to be groundbreaking and disruptive, to be a real disruptor in the financial services sector and bring in an alternative payment with philosophy to the market”, commented Smith.

“We're reaching those that would otherwise not be reached and we're doing it through a modern concept, a modern way of embracing youth, embracing the Millennium and embracing all those people who would want to bank or have financial and access to finance financial transactions that otherwise wouldn't have”.

Lanistar Launches International Campaign After Brazil Success

Lanistar's recent success in the Brazilian market is a testament to the effectiveness of its mobile payment solution, which has been rapidly adopted by users seeking versatile payment accounts. The company is already facilitating Google Pay, PIX, and Boleto transactions, and it has plans to integrate Apple Pay and launch its own cryptocurrency exchange soon.

 “We're embracing crypto- it's indefinite, it's undefined, it's there,” Smith said on the matter. “Because, if you look, we're focused on Brazil today, but I think it's Argentina tomorrow, Colombia the next day and the whole Latin Latin continent is, is very much at this time seemingly forging ahead with crypto adoption”.

Lanistars Contemporary Approach Encourages Youth Engagement

These upcoming additions are a promising development for Lanistar and are set to attract the tech-savvy younger generation seeking alternatives to traditional banking methods. As stated by Smith, Lanistar is embracing the demands of the youth and the new technologies to bring financial services to those who may feel alienated by traditional financial institutions.

Overall, Lanistar is a fintech firm with an eye towards the future, with a calculated approach to talent acquisition and product development to ensure its continued growth and success. Lanistar is a company worth keeping a close eye on as it disrupts the financial services sector while introducing an alternative payment philosophy to the market.

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content contains sponsored advertising content and is for informational purposes only and not intended to be investing advice.