MissFresh Partners With Mengniu Dairy To Expand Into China's Neighborhood Retail Sector

by Shivani Kumaresan, Benzinga Staff Writer

July 26, 2021 11:51 AM | 1 min read | Make a Comment

MissFresh Limited MF announced a partnership to provide the full range of Mengniu Dairy's 70 dairy products to bring more choices to the MissFresh app and WeChat Mini Program users.
MissFresh will supply Mengniu's full range of products, including milk, yogurt, ice cream, and other beverages.
Mengniu and MissFresh will also deepen their cooperation in the digital supply chain and jointly upgrade the management process for the dairy product category by launching a new "consumer-to-manufacturer" (C2M) customized yogurt product next year.
MissFresh expects the partnership to help expand its presence into China's neighborhood retail sector.
Price action: MF shares are trading lower by 15.8% at $5.63 on the last check Tuesday.

Posted In: News Small Cap Briefs Dairy Products Industry

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