Skip to main content

Market Overview

Mark Wahlberg Flick 'Infinite' Shifted From Theaters To Paramount+ Premiere

Mark Wahlberg Flick 'Infinite' Shifted From Theaters To Paramount+ Premiere

ViacomCBS (NASDAQ: VIAC) is ratcheting up plans for its Paramount+ by diverting the Mark Wahlberg film “Infinite” from theatrical to streaming release and planning to present one new feature film per week over the service beginning in 2022.

What Happened: “Infinite,” directed by Antoine Fuqua from D. Eric Maikranz’s science-fiction novel "The Reincarnationist Papers," was filmed in the autumn 2019 and was scheduled for an August 2020 release before the COVID-19 pandemic forced the cancellation of the studio's theatrical slate.

ViacomCBS’s Paramount subsidiary put the film on its 2021 calendar for a Sept. 24 premiere before the parent company canceled the U.S. theatrical opening and shifted it to Paramount+.

According to Hollywood Reporter coverage, ViacomCBS CEO Bob Bakish insisted the streaming premiere will “create a lot of noise — I have seen the film, it’s a fun film. People love Mark Wahlberg.”

Related Link: The State Of Streaming In 2021: A Fight For Content And Eyeballs

What Else Happened: Bakish also announced the new films “Paranormal Activity” and “The In Between” will bypass theaters and premiere on Paramount+ before the end of the year.

Bakish promised that the new emphasis on Paramount+ was a “preview to a substantial ramping up of original movies next year, when we expect to begin averaging an original movie a week in 2022.”

But the company is not completely avoiding theaters. “A Quiet Place Part II” will have a theatrical-only premiere over the Memorial Day weekend and will not be on Paramount+ until 45 days after its opening. Other Paramount films being readied for the big screen include “Snake Eyes," July 23; “Paw Patrol," Aug. 20; “Jackass," Oct. 22; “Clifford the Big Red Dog," Nov. 5 and “Top Gun: Maverick," Nov. 19.

During the earnings call, Bakish said ViacomCBS added 6 million global streaming subscribers during the first quarter. ViacomCBS reported its total streaming revenue in the quarter was up 65% to $816 million — in addition to Paramount+, the company also offers Showtime OTT service, BET+ and Pluto TV.

(Photo of Mark Wahlberg by Tristan Reville/Flickr Creative Commons. Photos from "Infinite" have yet to be released.)


Related Articles (VIAC)

View Comments and Join the Discussion!

Posted-In: Bob Bakish Mark Wahlberg Paramount+. Infinite streamingNews

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at