Entercom Forges Multi-Year Partnership With BetMGM

Sports betting and gaming entertainment company BetMGM forged a multi-year partnership with multi-platform audio content and entertainment company Audacy (NYSE: AUD) (formerly Entercom Communications Corp (NYSE: ETM)) across its sports broadcast stations, the Audacy and Bet QL apps, digital platforms, and the BetQL Audio Network.
The partnership includes unified content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s band of local and national sports betting content.
The partnership will showcase BetMGM’s sports betting content to the sports fans via Audacy’s portfolio of broadcast stations, podcasts, and shows.
BetMGM will also get preferred access to Audacy talent under the arrangement.
Audacy’s acquired sports data and iGaming affiliate platform QL Gaming Group last year and launched the “BetQL Audio Network in Jan. 2021 are the deal’s vital elements.
Price action: ETM shares traded higher by 2.13% at $5.025 on the last check Tuesday.