Skip to main content

Market Overview

Entercom Forges Multi-Year Partnership With BetMGM

Share:
  • Sports betting and gaming entertainment company BetMGM forged a multi-year partnership with multi-platform audio content and entertainment company Audacy (NYSE: AUD) (formerly Entercom Communications Corp (NYSE: ETM)) across its sports broadcast stations, the Audacy and Bet QL apps, digital platforms, and the BetQL Audio Network.
  • The partnership includes unified content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s band of local and national sports betting content.
  • The partnership will showcase BetMGM’s sports betting content to the sports fans via Audacy’s portfolio of broadcast stations, podcasts, and shows.
  • BetMGM will also get preferred access to Audacy talent under the arrangement.
  • Audacy’s acquired sports data and iGaming affiliate platform QL Gaming Group last year and launched the “BetQL Audio Network in Jan. 2021 are the deal’s vital elements.
  • Price action: ETM shares traded higher by 2.13% at $5.025 on the last check Tuesday.
 

Related Articles (ETM + AUD)

View Comments and Join the Discussion!

Posted-In: News Small Cap Tech Media

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com