Software Demo Platform Reprise Raises $17M Series A Funding From Bain Capital

Software demo platform Reprise raised $17 million in Series A funding led by private investment firm Bain Capital Ventures, including existing investors Glasswing Ventures and Accomplice VC.
Reprise launched in 2020. It hosts enterprise software companies' demo applications, including Pendo, Gainsight, and Medallia (NYSE: MDLA). It offers a no-code platform for sales and marketing teams for the creation of personalized product demos.
Reprise will use the added funding to expand its operations in the U.S. Northeast and Bay Area, including hiring remote-first roles throughout the U.S.
The round is preceded by a $3 million seed investment within less than a year.
Bain Capital Ventures partner Ajay Agarwal will be joining the Board of Reprise as a part of the fundraising.

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