Market Overview

History Repeats Itself At Facebook As It Launches Campus Feature

Share:
History Repeats Itself At Facebook As It Launches Campus Feature

Facebook, Inc. (NASDAQ: FB) is rolling out a community-based application in the space they know best: the college campus.

What Happened: Facebook launched Facebook Campus Thursday, a college-only space within the Facebook app dedicated to help students connect with fellow classmates over shared interests, according to the company.

The Campus profile will be different from the native Facebook profile and include details like college email and graduation year, along with other optional details like major, classes, hometown and minor.

The online space has features like a Campus-only News Feed, directory and real-time chat rooms.

Why It's Important: "This year, students across the country are facing new challenges as some campuses shift to partial or full-time remote learning, so it’s more important than ever to find a way to stay connected to college life," Facebook said in a blog post.

It's full circle for Facebook, which began as a social network for college students in 2004.

Benzinga's Take: Success in community-based spaces in the Facebook app would further cement the company's position in targeted digital advertisements, as users with specific interests open new avenues to generate revenue.

FB Price Action: Facebook shares were down 2.12% at $267.92 at the time of publication Thursday.

Related Links:

Return On Capital Employed Overview: Facebook

What Investors Should Know About Facebook's Limited Political Ads Ban

 

Related Articles (FB)

View Comments and Join the Discussion!

Posted-In: Facebook Campus social mediaNews Tech Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com