Market Overview

Rovi and Ford Collaborate on Digital TV Advertising Program

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Rovi Corporation (Nasdaq: ROVI) today announced that it is collaborating with Ford Motor Company (NYSE: F) on a comprehensive digital TV advertising program across the Rovi Advertising Network.

Ford has selected the Rovi Advertising Network to reach and engage consumers with multiple campaigns including the F-450 Super Duty truck, Focus, and now its Lincoln brands. Lincoln launched a campaign for the MKX Crossover SUV on June 1, featuring its intuitive technology experience designed for consumers and will continue its efforts with a MKZ campaign in September.

Posted-In: News Contracts

 

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