How to Buy General Motors Company (GM) Stock

Contributor, Benzinga

Want to claim 6 FREE stocks? Head over to Webull to get started.

General Motors (GM) stock has been a major component of stock indexes, including the Dow Jones Industrial Average (DJIA), for almost a century. GM stock is considered a prime example of a “cyclical stock” because its stock price depends on economic growth and closely tracks the business cycle. It is also among the consumer cyclical stocks because its value as a company remains subject to the whims of consumers and the strength of the market for its goods.

Overview: General Motors and Stock History

Headquartered in Detroit, Michigan, General Motors has been the largest motor vehicle manufacturer during most of the past century, though by 2008, Japanese automaker Toyota Motors surpassed GM as the largest automaker in the world. GM stock was also replaced by Cisco Systems in the DJIA in the same year. GM is trading at $58.52, which is $25.52 above its $33 IPO price in 2010. 

Check out a few fast facts about GM’s timeline through history:

  • In the wake of the 2008 financial crisis, the Bush administration announced a plan in December of 2008 to aid GM. Despite the government loan, GM claimed it had $173 billion in debt and filed for Chapter 11 bankruptcy protection. 
  • By 2010, GM discontinued its Saturn and Pontiac brands and sold Saab and other foreign assets. When the sales were complete, GM was left with four U.S. divisions: Buick, Cadillac, Chevrolet and GMC. 
  • GM decided to once again offer shares to the public once it downsized. On November 17, 2010, GM raised $20.1 billion in an initial public offering (IPO) of stock at $33 per share. 
  • On December 15, 2010, GM repurchased all of its preferred stock from the U.S. Treasury for $2.1 billion, and by that year’s end, GM stock closed 2010 at $36.86, which was 10.5% higher than its IPO price. 
  • In September of 2019, 48,000 GM employees from the United Autoworkers Union went on strike, costing workers over $1 billion in wages. The strike lasted 6 weeks and cost GM approximately $2 billion in lost production.   
  • In March of 2020, the leaders of General Motors met with the heads of Fiat Chrysler and the Ford Motor Company to temporarily close their factories on a rotating basis due to the COVID-19 pandemic. 
  • The company also continues to be plagued by recalls. The most recent GM recall announced in December 2020 will affect 840,000 vehicles in the U.S for seat belt failures and suspension problems.  
  • GM stock currently trades at the $41.57 per share level, which is $8.57 above the $33 per share price of its 2010 IPO.   
Five-year GM stock price chart

Five-year GM stock price chart. Source: Tradingview.

Future Outlook for GM

GM employs 164,000 employees worldwide and had a contraction in sales of about 10% in 2019 with revenue of $137 billion on net income of $6.58 billion. The company’s financials have now started to improve since the COVID-19 pandemic began, and the stock currently trades at roughly 19 times its yearly earnings of $4.82 per share.

Due to declines in revenue since 2019, GM suspended its dividend payment for much of 2020. While this may have affected income investors, GM stock was trading at the $26 per share level on March 11, 2020, which is when COVID-19 was declared a pandemic. Since then, the stock has gained over 60%, and many top stock analysts continue to give it a “buy” rating. 

Future Outlook for GM

Table showing the Trailing Twelve Months (TTM) net earnings per share and Price/Earnings (PE) ratio of GM stock from June 2018 to December 2020. Source: Macrotrends.

Due to the current demand for trucks and other utility vehicles, and considering that the company reported decent third quarter 2020 EPS of $2.83 versus an analyst consensus of $1.47, GM stock could be an attractive investment for the long term. The company announced it would reinstate its dividend of $0.38 per share and will make its next payment on Friday, March 20, 2020, to holders of record on March 6.  

Pros of the Stock

Increased Earnings Expectations Reflected in its PE 

GM’s stock price currently trades at a ratio of 18.73 times earnings, which would make the stock appear reasonably valued for a major manufacturing firm still making money within the challenged automotive sector. The reason for this is largely due to expectations of higher future earnings for GM as the pandemic subsides. 

Dividend Reinstated

While GM suspended dividend payments for most of 2020, the company announced it will reinstate the dividend in the first quarter of 2021 and will pay a quarterly dividend of $0.38 per share. This could make the stock a worthwhile purchase for an income-minded investor. 

Earnings Growth

GM reported net income of $4.005 billion on September 30, 2020, which represents an increase of 73.15% year on year. Nevertheless, net income for the 12 months ended on that date was only $3.21 billion, a decline of 63.5% from the previous year’s $6.581 billion. If earnings growth continues at this pace, it would make the stock an attractive buy, although future earnings growth depends on various economic factors and therefore remains subject to change. 

Potential Cons of the Stock

Stock Market Risk

The V-shaped recovery in the stock market has taken stocks to new all-time highs. While investors have largely benefitted, the COVID-19 shutdowns continue adversely affecting the economy. While long term prospects appear solid for GM stock, you might want to buy the stock at a lower price after a corrective decline in the market occurs.

Recalls and Lawsuits

In addition to the settlement of lawsuits, the cost of recalling and repairing almost a million vehicles in the company’s latest recall could adversely affect earnings. The latest recall is dwarfed by the previous recall of 7 million vehicles for airbag problems in November 2020.  

Higher Unemployment and the Business Cycle’s Top

Relatively high levels of unemployment due to the COVID-19 pandemic probably signal an end to the most recent rising phase of the business cycle and will likely dampen consumer demand for vehicles. This has negative implications for the overall stock market and for the price of cyclical stocks like GM. 

How to Buy GM Stock Using a Broker

To buy GM stock using a broker, you need a reputable stock broker that has access to stocks listed on the New York Stock Exchange (NYSE). If you plan to invest in GM stock over the long term and simply want to buy and hold the stock in a broker account, you may want to use a discount broker since you would only pay a modest commission, although you would not get the extras that full service brokers offer. 

Some online brokers charge inactivity fees on idle accounts and others offer their services free of charge. Keep in mind that how you buy GM stock is just as important as where you trade, so make sure you pick the right broker.

  1. Pick a broker.

    Knowing what you need in a broker when you buy stocks will make your choice a lot easier. For example, if you need a bank account and a trading account with your broker, or if you want access to other asset classes, some brokers will be able to fill your needs better than others. Check out Benzinga’s guide on how to choose a broker.

  2. Try the trading platform.

    Most online brokers provide a free virtual or demo account for you to evaluate their trading platform and practice trading without putting any funds at risk. You might want to open several of these accounts to see which broker’s platform and services best suit your needs. 

  3. Fund an account.

    After deciding on a broker and getting a trading platform, fund your account. While some brokers let you open an account without funds, each broker has different requirements, funding methods and minimums. Check with your preferred broker to make sure you can meet its requirements.

  4. Start buying GM stock.

    Now, determine the price you wish to pay to purchase GM stock. It usually makes sense to watch the GM stock price for several trading sessions to determine your best entry level to buy your stock. Once you know your price level, you can put in a bid for the amount of stock you wish to purchase. 

Best Online Brokers

get started securely through Webull’s website
Best For
Intermediate Traders and Investors
N/A
1 Minute Review

Webull, founded in 2017, is a mobile app-based brokerage that features commission-free stock and exchange-traded fund (ETF) trading. It’s regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Webull offers active traders technical indicators, economic calendars, ratings from research agencies, margin trading and short-selling. Webull’s trading platform is designed for intermediate and experienced traders, although beginning traders can also benefit.

Webull is widely considered one of the best Robinhood alternatives.

Best For
  • Active traders
  • Intermediate traders
  • Advanced traders
Pros
  • No account maintenance fees or software platform fees
  • No charges to open and maintain an account
  • Intuitive trading platform with technical and fundamental analysis tools
Cons
  • Does not support trading in mutual funds, bonds or OTC stocks
get started securely through Moomoo’s website
Best For
Active Traders
N/A
1 Minute Review

Moomoo is a commission-free mobile trading app available on Apple, Google and Windows devices. A subsidiary of Futu Holdings Ltd., it’s backed by venture capital affiliates of Matrix, Sequoia, and Tencent (NASDAQ: FUTU). Securities offered by Futu Inc., regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Moomoo is another great alternative for Robinhood. This is an outstanding trading platform if you want to dive deep into smart trading. It offers impressive trading tools and opportunities for both new and advanced traders, including advanced charting, pre and post-market trading, international trading, research and analysis tools, and most popular of all, free Level 2 quotes.

Get started right away by downloading Moomoo to your phone, tablet or another mobile device.

Best For
  • Cost-conscious traders
  • Active and Advanced traders
Pros
  • Over 8,000 different stocks that can be sold short
  • Access trading and quotes in pre-market (4 a.m. to 9:30 a.m. ET) and post-market hours (4 p.m. to 8 p.m. ET)
  • No minimum deposit to open an account.
Cons
  • No chat support
get started securely through eTrade’s website
Best For
Desktop Trading
N/A
1 Minute Review

E*TRADE is an online discount trading house that offers brokerage and banking services to individuals and businesses. One of the first brokers to embrace online trading, E*TRADE not only survived both the dot-com bubble and Recession — it thrived. You can choose from two different platforms (one basic, one advanced). E*TRADE is a suitable broker for traders of most skill levels, whether you want to buy mutual funds and hold them for decades or dabble in options swing trading. E*TRADE offers a library of research and education materials to help you out.

Best For
  • Active traders
  • Derivatives traders
  • Retirement savers
Pros
  • Sophisticated trading platforms
  • Wide range of tradable assets
  • Exceptional customer service
Cons
  • Limited currency trading
  • Higher margin rates than competitors
  • No paper trading on its standard platform
get started securely through Interactive Broker’s website
Best For
GlobalAnalyst Product
N/A
1 Minute Review

This latest groundbreaking technology is IBKR GlobalAnalyst, a new trading tool that helps investors compare the rate of PEG or price-earnings growth valuations and provide more immediate and comprehensive financial metrics of stocks, globally.

Recognizing that stock selection can be challenging for investors to compare the valuations of domestic and international stocks, Interactive Brokers created GlobalAnalyst to offer investors a simple, yet powerful tool to easily evaluate investment opportunities around the world.

Using GlobalAnalyst, investors can search for stocks by region, country, industry, market capitalization and currency to uncover undervalued stocks worldwide. The resulting table displays the current market and financial metrics, including the PEG Ratio. The PEG Ratio is the PE ratio divided by the three-year compound earnings growth rate, and smaller PEG Ratios typically indicate undervalued companies.

Best For
  • Price earnings growth valuations
Pros
  • Easily evaluate investment opportunities
Cons
get started securely through CenterPoint Securities’s website
Best For
Momentum traders
N/A
1 Minute Review

CenterPoint Securities is ideal for active traders who demand access to advanced tools and services. While investors and casual traders are likely to be content with the basic offerings of traditional online brokerages, active traders will benefit from CenterPoint’s suite of advanced trading tools. If you value execution quality, access to short inventory, advanced trading platforms, and accessible customer service, CenterPoint is an excellent choice.

Best For
  • Intermediate to Advanced traders
  • High-volume traders
  • Momentum traders
  • Short sellers
Pros
  • Unrivaled access to short inventory
  • Flexible order routing for improved executions
  • Discounts for active traders
  • Advanced platform with fast executions
  • Reliable customer service
Cons
  • Not designed for beginner or low-volume traders

Is GM Stock for You?

If you have a keen eye for stock market moves, understand economic cycles and have a high financial pain threshold, then GM might be a good stock for you to watch for investment opportunities. 

On the other hand, if you want a stock to buy and forget in an account expecting a large return within several years, GM stock might be a gamble right now due to the unusual global economic conditions during the COVID-19 pandemic that have prompted a notable correction in the business cycle and a sharp rise in U.S. unemployment. 

Trading cyclical stocks definitely takes some expertise, market acumen and knowledge of the sector, so it’s not for everyone. On the brighter side, GM has recently reinstated its stock’s  dividend to provide its investors with some income, which is a plus. Also, if you buy the stock as an investment, you can partially or fully hedge your GM stock holdings using put options, which might make sense in today’s uncertain stock market.

Related content: