SRAX Inc. is a digital marketing and data technology company. It provides customers with tools and insights to reach wider audiences. SRAX was founded in 2009 and is based out of Los Angeles, California.
The marketing services stock has a market cap of $57 million, a 52-week low of $1.51 and a 52-week high of $4.05. SRAX trades more than 61,362 shares per day and generated revenue of $3 million in 2019.
Boston Omaha (NYSE:BOC)
Boston Omaha Corp is a US-based company which invests in real estate. Its operations include its ownership of multiple billboards in Florida, Georgia, Wisconsin, and Alabama and equity method investments in several real estate companies. The company operates three separate lines of business, outdoor billboard advertising, surety insurance and related brokerage activities, and broadband services. It also engages in investments in real estate management and related activities. The company generates the majority of the revenue from billboard rentals.
Salesforce.com provides enterprise cloud computing solutions, including Sales Cloud, the company’s main customer relationship management software-as-a-service product. Salesforce.com also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Thryv Holdings (NASDAQ:THRY)
Thryv Holdings Inc provides software as service (SaaS) management tools and digital and print marketing tools to small and mid-sized businesses. The company operates in three reportable segments namely Marketing Services; SaaS and Thryv International. It generates maximum revenue from the Marketing Services segment. The Marketing Services segment provides both print and digital solutions.
Yext Inc provides a knowledge engine platform that lets businesses manage their digital knowledge in the cloud and sync it to over 100 services including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Digital knowledge is the structured information that a business wants to make publicly accessible. The company also makes search intelligent by helping to provide precise, accurate and current answers to location-based queries that are conducted across the web and mobile applications and voice and artificial intelligence, or AI, engines. The company derives its revenues primarily from subscription services.
More businesses are shifting the bulk of market budgets from television and print media to digital marketing platforms. Traditional pay TV lost 6 million customers over the past 2 years, and daily print newspaper circulation is dropping at a rate of more than 10% each year. That's why it's important for investors to understand marketing service stocks.
As digital media becomes the dominant force, you may not recognize the major players in marketing services. Take a look at the best-performing marketing service stocks that can make a major impact on your investment portfolio.
Quick Look at the Best Marketing Services Stocks:
- SRAX Inc.
- Boston Omaha Corp.
- Thryv Holdings
- Yext Inc
Overview: Marketing Service Stocks
Before the digital revolution, most businesses used advertising and public relations agencies to handle marketing duties. Now, most of the emerging media requires specialization in email, market research, social media, digital marketing, marketing strategy, mobile devices, sports apps and gaming. Plus, print and TV advertising are still a big part of the mix. The marketing service stocks industry category covers all of these forms of marketing.
When you search for these groups on investment sites, try a search for communications. Your search may be slightly difficult because the marketing services industry category is relatively new in the investing community.
Best Online Brokers for Stock
Investors have an increasing list of online brokers to choose from. This list features brokers among the best in the field.
Features to Look for in Marketing Service Stock
- Earnings per share ratio (EPS) is a concrete metric for evaluating a stock’s worth. It indicates a company’s ability to generate high dividends for its investors and its ability to reinvest for growth. You can calculate earnings per share by dividing a company’s total net income by the average number of outstanding shares during the previous fiscal year.
- Stability is desirable in any stock. Stock price history, earnings per share and benchmark charts can reveal a lot about a company’s stability. Occasional dips in value are understandable but stocks with erratic fluctuations are cause for concern.
- Earnings growth can be considered by studying a company’s net income over a period of years. You can find a company’s net income history in its income statement. Look for a positive growth trend.
Frequently Asked Questions
What are marketing service stocks?
Marketing service stocks are shares in companies that engage in marketing.
Are digital services included in marketing service stocks?
Yes, digital services are included in marketing service stocks.
What's another name for marketing service stocks?
Another name used for marketing service stocks is communication stocks.