Women-founded, Women-led Nutrition Brand Expands Dessert-inspired, Plant-Based Protein Bar flavors into More North American Locations
It's Mint to be Chip
Get in my Belly, PB & Jelly
VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) -- Simply Better Brands Corp. (the “Company” or “Simply Better Brands”) SBBC PKANF is pleased to announce two new flavor profiles under its growing TRUBAR brand. The upcoming indulgent nutrition flavors are in response to accelerated demand by both consumers and retailers in the United States and Canadian markets. The innovation will be available in both brick and mortar distribution and online sales channels in the third quarter of 2022.
“As we follow the bar consumer, one key decision criteria, after taste, is variety. Heavy bar users eat bars daily and demand excitement in their brand of choice. With our bars now broadly omni-channel available in retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we want to ensure the consumer enjoys greater variety in both flavor and form. In addition to the expanded bar flavors, TRUBAR also is also planning to expand into the protein powder category later this year,” said CEO at Simply Better Brands, Kathy Casey.
TRUBAR, a plant-based protein bar, introduced a first-of-its-kind food category, where delicious, dessert-inspired flavor meets clean and simple ingredients. The new flavors are “Mint to be Chip”, a combination of fresh mint, chocolate and almond ice cream-like flavor transformed into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter mixed with a delicate sweet strawberry jam to have everyone’s childhood favorite come to life.
Obsessed with blurring the lines between healthy and delicious, TRUBARs have tapped into an entirely new space, which they’re coining as Indulgent Nutrition™. “For so long consumers endured the reality that most snacks either taste good, yet use unrecognizable ingredients, or they use clean ingredients—and taste like cardboard,” said Co-Founder and CEO at TRU BRANDS Inc., Erica Groussman. “One of my critical goals when bringing TRUBARs into emerging markets is to simplify the consumer experience, making it easier for those who aim to eat better but aren’t willing to sacrifice taste in the rapidly growing plant-based, natural, and active lifestyle space.” TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand.
About Simply Better Brands Corp.
Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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