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No matter how old you are, you are likely familiar with Smokey Bear’s relentless fight to protect our national forests against wildfires.
This year, the Smokey Bear campaign celebrated its 78th birthday, making it America’s longest-running public service announcement (PSA) campaign with the catchphrase “Only You Can Prevent Wildfires.” Now more than ever, people need to help stop the spread of wildfires.
Nickelytics announced recently that it is partnering with the autonomous delivery company Serve Robotics and the Advertising Council to deliver the longest-running PSA campaign to a new platform — delivery robots.
Nickelytics is a hyperlocal out-of-home (OOH) advertising company that wants to revolutionize the OOH industry. The company is bringing OOH into the 21st century, and its partnership with Serve Robotics is just one part of its strategy.
The Ad Council’s Smokey will be wrapped around Serve Robotics delivery robots in Los Angeles, increasing wildfire prevention awareness in a region frequently affected by blazes. Serve Robotics has developed level-four self-driving robots that have completed tens of thousands of deliveries across Los Angeles for Uber Eats and various other delivery platforms. This ad campaign will be promoted in highly visible areas of Los Angeles.
"We are thrilled to partner with Serve Robotics to pioneer an exciting new form of out-of-home advertising," said Judah Longgrear, co-founder and CEO of Nickelytics. "Launching this campaign with Smokey Bear is a significant milestone for our team and only the beginning of our expansion in the Los Angeles market. We look forward to amplifying Smokey’s message and measuring the expected increase in campaign engagement using our real-time digital measurement capabilities."
Ad Council Vice president of Emerging Media & Technology Laurie Keith said the organization is constantly strategizing innovative ways to reach people that complement or go beyond traditional media. With nearly 9 out of 10 wildfires nationally caused by humans, it’s important for everyone to do their part to prevent unwanted fires.
"Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way," Keith said.
Nickelytics’ proprietary technology and advertiser relationships made the company an ideal partner to help Serve Robotics bring out-of-home advertising to its growing autonomous delivery platform, Serve Robotics Chief Operations Officer Touraj Parang said.
"We are delighted to increase public awareness of wildfire prevention while helping reduce emissions and traffic congestion in Los Angeles with our friendly sidewalk robots," Parang said.
Serve Robotics and Nickelytics have entered into an ongoing partnership to offer advertising opportunities to companies. The major reason Nickelytics is distinguishing itself from other OOH advertising companies is that its platform uses GPS and cellphone location tracking. This component of its platform makes advertising more successful for clients, allowing companies to retarget with digital ads.
Nickelytics is demonstrating its commitment to revolutionizing the OOH advertising space with this partnership. In addition to autonomous robots, the company is working to expand into the electric vehicle space.
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