Bob Marley Family And Jeeter Unite To Launch 'One Love' Cannabis Collection Honoring The Jamaican Legend

In a tribute to the music and culture of legend Bob Marley, Jeeter, a California-based cannabis-infused pre-rolls maker, has teamed up with the Marley family to launch the Jeeter X Bob Marley "One Love" Unity Joint. This collector's edition launched on Thursday in Arizona, California, and Michigan, marking a significant blend of music legacy and cannabis culture.

Authentic Tribute To A Legacy

By working directly with the Marley family and incorporating elements like a special strain and ceramic tips similar to those Marley used, Jeeter seeks to ensure authenticity and respect for his legacy. The packaging itself is a nod to his musical heritage, featuring a guitar case with gold embossing of Marley's image.

Cedella Marley, CEO of Bob Marley group of Companies, Grammy-winning singer, author, and Marley's daughter, expressed her enthusiasm about the project. "Jeeter's work in the cannabis space has been incredible. Cannabis culture and the Marley movement go hand in hand. Jeeter’s deep dive into Jamaican culture has been a joy to witness, and the results speak for themselves."

Jeeter’s co-founders, Lukasz Tracz and Sebastian Solano also showed their excitement about honoring Marley's legacy through an authentic connection with Jamaican culture. "To make this collaboration genuine, we went to Jamaica to connect with the culture he loved. This is all about celebrating Marley's legacy in a real and respectful way." they said in a joint statement.

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Honoring Icons And Expanding Influence

This collaboration is part of Jeeter's broader mission to honor figures who have significantly influenced cannabis culture. Past partnerships include figures from the sports world like Dwyane Wade and Ricky Williams, reflecting Jeeter's commitment to celebrating cannabis’s role in society.

As Jeeter continues to expand, with recent growth into the New England market and establishment of new headquarters in Massachusetts, it remains dedicated to elevating both the cannabis experience and its cultural relevance, guided by partnerships that honor influential legacies.

Read also: Culture To Commerce: How Cannabis Tradition Is Shaping Its Business Models

Image courtesy of Jeeter.