Why One California Cannabis Exec Thinks 'A Life Of Wellness Leads To Happiness And Connection' - And How He Plans To Bring This To Thailand

Cameron Clarke is a name quickly gaining recognition in the emerging cannabis industry. He is the co-founder and CEO of Sunderstorm Inc., a leading player in the industry widely known for its excellence and innovative products. Clarke is also set to speak at the upcoming Benzinga Cannabis Market Spotlight: California event on February 22 in Culver City, California.

Clarke has gained a reputation as an entrepreneurial leader who has successfully balanced technical innovation with market demands.  

Strategic Expansion In Thailand

Under Clarke’s guidance, Sunderstorm Inc. has embarked on a journey to establish a manufacturing presence in Thailand, aimed at tapping into the country’s medical cannabis market while also eyeing lucrative export opportunities. This strategic move is a testament to Clarke’s forward-thinking philosophy: he sees cannabis as a catalyst for wellness and an enhanced quality of life.

Speaking about this expansion, Clarke remarked, “We wanted to move beyond that and focus on the story of cannabis being uplifting, leading to a life of wellness, leading us to happiness, connection. We developed this brand that had a look and feel based on these new-age concepts and connection to Asian culture.”

Upholding High Standards

Clarke’s commitment to maintaining a consistent consumer experience across borders is unwavering. By meticulously overseeing the manufacturing process, Sunderstorm ensures that a gummy purchased in Los Angeles provides the same quality experience as one bought in Thailand. This dedication stems from Clarke’s belief in creating a deep connection with consumers, “It’s about connecting to the hearts and minds of consumers,” he asserts.

Delving into the intricacies of maintaining Sunderstorm’s high standards, Clarke shares, “Our company’s commitment to quality and innovation requires diligence, especially when introducing new products. We’ve established rigorous testing protocols and quality control checkpoints to ensure consistency, potency, and purity throughout our production process. For example, our new (…) gummies were developed with a team of experts, focusing on lab-based science to achieve hyper-targeted effects. Our ethos is to never compromise on quality and innovation, as we believe that having the best products is the best form of marketing.”

Navigating New Markets

Expanding into new markets, particularly those with diverse regulations, demands a strategic approach.

Clarke emphasizes the importance of strong local partnerships and flexibility: “We prioritize finding strong local partners and adapt to each market’s unique landscape. Our expansion into California, Nevada, Massachusetts, Illinois and now Thailand showcases our tailored strategies to meet specific market demands and regulatory requirements.”

Insights at Benzinga Cannabis Market Spotlight

Looking ahead to the Benzinga Cannabis Market Spotlight event, Clarke hints at exciting developments from Sunderstorm. “As we approach our 10th anniversary, Sunderstorm is poised for significant milestones, including the launch of KANHA FX and KANHA Life. Our partnership with THCG in Thailand marks a pivotal step towards establishing KANHA as a global brand, with new product lines catering to the Thai medical market and the global cannabis industry. We’re on the brink of operationalizing our Thailand facility, promising an exciting future for Sunderstorm.”

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: California and unlock the future of cannabis at the premier networking event in Culver City on February 22. Connect with top industry leaders like Cameron Clarke, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond. Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.

Image: CameronClarke/Kanha RecalMedia/Unsplash