San Diego-based cannabis company Gelato Canna Co. has partnered with LA-based DJ trio Cheat Codes, marking another collaboration in Gelato's roster of music artist partnerships, following their recent venture with rapper Phix in October 2023.
See Also: TikTok And Spotify Sensation Phix Teams Up With Gelato Canna Co. In Brand Partnership
The collaboration includes joint product development, music video appearances, a sponsored concert, and dedicated social media content. Cheat Codes headlined Gelato's debut post-show event, After Dark, in May 2023, held after California's largest cannabis trade show, Hall of Flowers. This event served as Gelato's formal entry into the cannabis industry and solidified its partnership with Cheat Codes.
Cheat Codes expressed their excitement about teaming up with Gelato, citing their longstanding admiration for the brand. “We’ve been huge fans of the brand for quite some time. We use their products while we’re in the studio making music, on tour playing our music live, and while we’re just chilling the three of us. Our music incorporates pop vibrate energy and Gelato’s brand reflects that, so we love using their products. We are excited to create collaborations and products with Gelato so we can craft an experience for all our fans to enjoy."
Image courtesy of Gelato Canna Co.
CEO George Sadler envisions Gelato as a lifestyle brand beyond traditional products, emphasizing shared values, audience demographics, and aesthetic appeal. “Gelato is a lifestyle brand,” said Sadler. “Music is a part of life and we are developing relationships with those that are a reflection of a life that is fun, enjoyable, and engaging. Cheat Codes is a big part of this experience.”
Beyond cannabis products, Gelato is diversifying its offerings with non-cannabis products, including a frozen yogurt store and a tequila line scheduled to launch in early 2024.
Read Next: EXCLUSIVE: How To Retail Cannabis, Meet California Brand 'Gelato' With A Down-To-Earth Approach For Organic Growth
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